Evil Hat Sales Numbers: Q2 2011

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Jul 182011
 

Is it Q3 already? Let’s look back on Q2, then. Summary: it’s all about watching the long tail taper. A few early numbers in for Do, though, getting a very strong debut thanks to its Kickstarter. Booyah, Daniel!

As always, you can find our titles at the Evil Hat webstore and at other fine game vendors around the net and the planet.

Title Sales Last Q Sales This Q Prior Lifetime New Lifetime
Penny 97 49 1016 1065
Diaspora 260 206 739 945
Do 0 631 0 631
DLYM 144 82 1497 1579
DRYH 242 188 3761 3949
DFRPG:OW 1087 810 9093 9903
DFRPG:YS 1346 1099 10587 11686
Wizard Dice 656 141 1935 2076
HBR 62 46 468 514
SOTC 372 298 6650 6948
SOTS 32 15 703 718
S7S 104 43 1628 1671

Here’s the more detailed breakdown:

Continue reading »

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Evil Hat Sales Numbers: Q1 2011

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Apr 192011
 

Buoyed by some sales leading to stronger performance in PDFs than usual (at least for some titles), Q1 actually did pretty well by the quantity tallies, which are what I share here. Reality is we did see a bit of a fall off in actual dollar revenue — sale prices are a part of that, but also the Evil Hat webstore’s seeing a modest decline in sales. But distro stayed pretty steady, which is pleasing. I’m hoping that remains true through into Summer and beyond, because presently the numbers are compelling me to do another printing (2500 copies, likely) of the first volume of Dresden.

Added a couple columns to the high level summary this time, so you can see what the quarterly sales were like for last quarter, as well as the updated lifetime tallies.

Title SalesLastQ SalesThisQ Prior Lifetime New Lifetime
Penny 58 97 919 1016
Diaspora 344 260 479 739
DLYM 100 144 1353 1497
DRYH 220 242 3519 3761
DFRPG:OW 1066 1087 8006 9093
DFRPG:YS 1382 1346 9241 10587
Wizard Dice 1279 656 1279 1935
HBR 127 62 406 468
SOTC 238 372 6278 6650
SOTS 29 32 671 703
S7S 80 104 1524 1628

And here’s how the sales looked, source by source:

Title Source Direct Retail/Distro PDF Special Total
Penny IPR 4 16 7 - 27
Diaspora IPR 10 36 3 - 49
DLYM IPR 3 18 1 - 22
DRYH IPR 6 17 6 - 29
DFRPG:OW IPR 6 24 2 - 32
DFRPG:YS IPR 7 30 2 - 39
Wizard Dice IPR 5 42 - - 47
HBR IPR 2 3 2 - 7
SOTC IPR 8 27 5 - 40
SOTS IPR - - 1 - 1
S7S IPR 3 9 - - 12
Penny EHP Store 5 - 15 - 20
Diaspora EHP Store 47 - 13 - 60
DLYM EHP Store 8 - 13 - 21
DRYH EHP Store 23 - 25 - 48
DFRPG:OW EHP Store 110 - 72 - 182
DFRPG:YS EHP Store 128 - 78 - 206
Wizard Dice EHP Store 156 - - - 156
HBR EHP Store 9 - 4 - 13
SOTC EHP Store 15 - 27 - 42
SOTS EHP Store - - 13 - 13
S7S EHP Store 11 - 11 - 22
Penny OBS - - 32 - 32
Diaspora OBS - - - - -
DLYM OBS - - 60 - 60
DRYH OBS - - 78 - 78
DFRPG:OW OBS - - 119 - 119
DFRPG:YS OBS - - 133 - 133
Wizard Dice OBS - - - - -
HBR OBS - - 20 - 20
SOTC OBS - - 149 - 149
SOTS OBS - - 18 - 18
S7S OBS - - 41 - 41
Penny Lulu - - - - -
Diaspora Lulu - - - - -
DLYM Lulu - - - - -
DRYH Lulu - - - 1 1
DFRPG:OW Lulu - - - - -
DFRPG:YS Lulu - - - - -
Wizard Dice Lulu - - - - -
HBR Lulu - - - - -
SOTC Lulu - - 1 6 7
SOTS Lulu - - - - -
S7S Lulu - - - - -
Penny e23 - - - - -
Diaspora e23 - - 2 - 2
DLYM e23 - - - - -
DRYH e23 - - - - -
DFRPG:OW e23 - - 1 - 1
DFRPG:YS e23 - - 1 - 1
Wizard Dice e23 - - - - -
HBR e23 - - - - -
SOTC e23 - - 1 - 1
SOTS e23 - - - - -
S7S e23 - - - - -
Penny Distribution - 18 - - 18
Diaspora Distribution - 149 - - 149
DLYM Distribution - 41 - - 41
DRYH Distribution - 86 - - 86
DFRPG:OW Distribution - 753 - - 753
DFRPG:YS Distribution - 967 - - 967
Wizard Dice Distribution - 453 - - 453
HBR Distribution - 22 - - 22
SOTC Distribution - 133 - - 133
SOTS Distribution - - - - -
S7S Distribution - 29 - - 29

 

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Small Corrections on Q4′s Numbers

 All
Apr 192011
 

I goofed up my spreadsheet a little last quarter, it looks like, so the overall lifetime tallies were a bit off. Here’s the corrections:

Title Correct Incorrect Adjustment
Penny 919 908 11
Diaspora 479 422 57
DLYM 1353 1353 0
DRYH 3519 3557 -38
DFRPG:OW 8006 7995 11
DFRPG:YS 9241 9232 9
Wizard Dice 1279 1278 1
HBR 406 407 -1
SOTC 6278 6277 1
SOTS 671 694 -23
S7S 1524 1542 -18

Working on tallying up this quarter’s stuff now.

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Evil Hat Sales Numbers: Q4 2010

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Jan 212011
 

Different format this time, because I wanted to use a spreadsheet.

The high level “gut” view: sales were down (as expected) in the fourth quarter of last year, but not horridly so. In terms of sales volume, for example, Q4′s DFRPG sales were only a few hundred less than Q3′s for each title. That’s a palpable drop, sure, but not a “it’s drying up!” On top of that, we got a nice boost out of launching & selling our limited edition “Wizard” Fudge Dice, clearing over half of the units we produced in just a couple months through direct and distribution channels.

The quarter’s numbers from Q3 can be found on my previous post. While the percentage drop on the smaller volume titles was more brutal, comparatively speaking, the overall robustness of the DFRPG and the addition of the dice did nicely by us.

Here’s the high level sum-up. Lifetime sales-wise everything is looking pretty rosy. I’m particularly happy to see that Your Story is within striking distance of 10k copies sold (as always our lifetime totals reflect digital and print combined, but counting Print+PDF bundle sales as only a single sale, not one of each), and Our World falling just short of 8k. That’s a nice footprint for us and gives us a good shot at selling a few thousand copies of our in-development Paranet book, I think.

Title This Quarter Prior Lifetime
 New Lifetime
Penny 47 861 908
Diaspora 287 135 422
DLYM 100 1253 1353
DRYH 258 3299 3557
DFRPG:OW 1055 6940 7995
DFRPG:YS 1373 7859 9232
Wizard Dice 1278 0 1278
HBR 128 279 407
SOTC 237 6040 6277
SOTS 52 642 694
S7S 98 1444 1542

And the source-by-source particulars (“special” just means “the spirit of the century hardcover from Lulu” for now):

Title Source Direct Distro PDF Special Total
Penny IPR 5 6 - 11
Diaspora IPR 18 36 3 - 57
DLYM IPR 2 7 2 - 11
DRYH IPR 5 10 4 - 19
DFRPG:OW IPR 12 7 3 - 22
DFRPG:YS IPR 18 8 2 - 28
Wizard Dice IPR 14 9 - - 23
HBR IPR 6 17 4 - 27
SOTC IPR 9 14 1 - 24
SOTS IPR - - 4 - 4
S7S IPR 1 3 2 - 6
Penny EHP Store 11 - 7 - 18
Diaspora EHP Store 44 - 10 - 54
DLYM EHP Store 9 - 8 - 17
DRYH EHP Store 21 - 17 - 38
DFRPG:OW EHP Store 170 - 63 - 233
DFRPG:YS EHP Store 197 - 61 - 258
Wizard Dice EHP Store 496 - - - 496
HBR EHP Store 15 - 3 - 18
SOTC EHP Store 16 - 10 - 26
SOTS EHP Store - - 10 - 10
S7S EHP Store 6 - 4 - 10
Penny OBS - - 3 - 3
Diaspora OBS - - - - -
DLYM OBS - - 29 - 29
DRYH OBS - - 58 - 58
DFRPG:OW OBS - - 76 - 76
DFRPG:YS OBS - - 90 - 90
Wizard Dice OBS - - - - -
HBR OBS - - 18 - 18
SOTC OBS - - 61 - 61
SOTS OBS - - 14 - 14
S7S OBS - - 19 - 19
Penny Lulu - - - - -
Diaspora Lulu - - - - -
DLYM Lulu - - - - -
DRYH Lulu 7 - - - 7
DFRPG:OW Lulu - - - - -
DFRPG:YS Lulu - - - - -
Wizard Dice Lulu - - - - -
HBR Lulu - - - - -
SOTC Lulu - - - 8 8
SOTS Lulu - - - - -
S7S Lulu - - - - -
Penny e23 - - - - -
Diaspora e23 - - 1 - 1
DLYM e23 - - 2 - 2
DRYH e23 - - 1 - 1
DFRPG:OW e23 - - 2 - 2
DFRPG:YS e23 - - 2 - 2
Wizard Dice e23 - - - - -
HBR e23 - - - - -
SOTC e23 - - 1 - 1
SOTS e23 - - 1 - 1
S7S e23 - - - - -
Penny Distribution - 26 - - 26
Diaspora Distribution - 232 - - 232
DLYM Distribution - 41 - - 41
DRYH Distribution - 97 - - 97
DFRPG:OW Distribution - 733 - - 733
DFRPG:YS Distribution - 1,004 - - 1,004
Wizard Dice Distribution - 760 - - 760
HBR Distribution - 64 - - 64
SOTC Distribution - 118 - - 118
SOTS Distribution - - - - -
S7S Distribution - 45 - - 45
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Evil Hat Sales Numbers: Q3 2010

 All
Oct 152010
 

So what’s a quarter look like AFTER the quarter where we released what amounts to, at our scale, a blockbuster?

A little something like this.

Where We Started

Lifetime sales prior to this quarter:

Penny: 660
DLYM: 1049
DRYH: 3034
DFRPG:OW: 4777
DFRPG:YS: 5018
HBR: 9
SOTC: 5688
SOTS: 629
S7S: 1267

So, if that’s where we started, here’s where we went:

IPR for Q3 2010

Penny: 39 (12 retail, 16 convention)
Penny PDF: 9
Diaspora: 25 (20 retail)
Diaspora PDF: 4
DLYM: 31 (21 convention, 4 retail)
DLYM PDF: 3
DRYH: 46 (25 convention, 12 retail)
DRYH PDF: 4
DFRPG:OW: 300 (171 convention, 79 retail)
DFRPG:OW PDF: 2
DFRPG:YS: 407 (225 convention, 115 retail)
DFRPG:YS PDF: 6
HBR: 55 (44 retail)
HBR PDF: 4
SOTC: 52 (26 convention, 21 retail)
SOTC PDF: 3
SOTS PDF: 1
S7S: 20 (10 convention, 6 retail)
S7S PDF: 0

OBS for Q3 2010

Penny PDF: 6
DLYM PDF: 21
DRYH PDF: 31 (3 in Hebrew)
DFRPG:OW PDF: 178
DFRPG:YS PDF: 205
HBR PDF: 17
SOTC PDF: 67
SOTS PDF: 11
S7S PDF: 16

e23 for Q3 2010

Penny PDF: 1
Diaspora PDF: 2
DFRPG:OW PDF: 1
DFRPG:YS PDF: 2
SOTC PDF: 3
S7S PDF: 1

Lulu for Q3 2010

DRYH: 2
DRYH PDF: 1
SOTC HC: 1

Distribution Orders for Q3 2010

Hopefully I’m not getting the numbers wrong on this; the honest truth is that I’m not sure where I cut off my reporting last quarter, so these numbers are slightly “guessy” in the sense that I might be double-dipping on a couple sources of data from the end of last quarter.

On top of that, some of last quarter’s stuff doesn’t get invoiced until THIS quarter, so I’m essentially going to omit a big hunk of September’s sales here, treating them as part of Q4 down the line.

Still, them numbers down yonder, they don’t stink.

Penny: 132
Diaspora: 66
DLYM: 137
DRYH: 152
DFRPG:OW: 1285
DFRPG:YS: 1776
HBR: 189
SOTC: 201
S7S: 133

Evil Hat Webstore Orders for Q3 2010

Penny: 6
Penny PDF: 7
Diaspora: 32
Diaspora PDF: 7
DLYM: 3
DLYM PDF: 9
DRYH: 14
DRYH PDF: 15
DFRPG:OW: 311
DFRPG:OW PDF: 86
DFRPG:YS: 348
DFRPG:YS PDF: 97
HBR: 5
HBR PDF: 0
SOTC: 17
SOTC PDF: 10
SOTS PDF: 1
S7S: 4
S7S PDF: 3

Totals for Q3

Penny: 39+6+132=177
Penny PDF: 9+6+2+7=24
Diaspora: 25+32+66=123
Diaspora PDF: 4+1+7=12
DLYM: 31+3+137=171
DLYM PDF: 3+21+9=33
DRYH: 46+2+14+152=214
DRYH PDF: 4+31+1+15=51
DFRPG:OW: 300+311+1285=1896
DFRPG:OW PDF: 2+178+1+86=267
DFRPG:YS: 407+348+1776=2531
DFRPG:YS PDF: 6+205+2+97=310
HBR: 55+5+189=249
HBR PDF: 4+17=21
SOTC: 52+17+201=270
SOTC HC: 1
SOTC PDF: 3+67+1+10=81
SOTS PDF: 1+11+1=13
S7S: 20+4+133=157
S7S PDF: 16+1+3=20

Lifetime Numbers

Penny: 660+177+24 = 861
Diaspora: 123+12 = 135
DLYM: 1049+171+33 = 1253
DRYH: 3034+214+51 = 3299
DFRPG:OW: 4777+1896+267 = 6940 (ding!)
DFRPG:YS 5018+2531+310 = 7859 (ding!)
HBR: 9+249+21 = 279
SOTC: 5688+270+1+81 = 6040 (ding!)
SOTS: 629+13 = 642
S7S: 1267+157+20 = 1444

SOTC broke 6000, but also got lapped by both DFRPG books.  DFRPG sales numbers clocked in around 50%, very roughly, of the previous quarter. We had very strong direct sales in the hundreds, but in terms of quantity of books moved, the retail/distribution channel made the strongest showing (not a shock; that’s what it’s there for).

Remember, as always, you can pick these items up at the Evil Hat Webstore: http://www.evilhat.com/store/

What are your thoughts on the numbers?

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