Jul 102012
 

Here’s how the second quarter of 2012 went for Evil Hat. Inside of that quarter we saw the conclusion of our Dinocalypse Trilogy kickstarter, which sold a cheeeap e-bundle of all of the novels funded current and future, so I’ve counted the representative sales quantity for each of the novels here, even though some of them won’t manifest let alone see further sales for a few quarters. Don’t Read This Book’s numbers may be interesting as a sort of compare-and-contrast — a good 2/3rds of that (very approx) is in e-book sales in a variety of venues. DriveThruFiction.com showed surprising strength, there — have a look at the detail further below.

Title Sales Last Q Sales This Q LQ vs TQ Prior Lifetime New Lifetime
Penny 48 56 +17% 1217 1273
Diaspora 141 200 +42% 1427 1627
Do 117 104 -11% 1338 1442
Do:BoL 21 20 -5% 104 124
DLYM 75 101 +35% 1797 1898
DRYH 231 300 +30% 4523 4823
DFRPG:OW 517 525 +2% 11867 12392
DFRPG:YS 788 835 +6% 14549 15384
HBR 46 54 +17% 678 732
SOTC 344 383 +11% 7865 8248
SOTS 16 31 +94% 776 807
S7S 57 51 -11% 1813 1864
DRTB 0 478 New 0 478
DinoNow 0 1664 New 0 1664
DinoBeyond 0 1520 New 0 1520
DinoForever 0 1520 New 0 1520
PharaohHK 0 1520 New 0 1520
AmeliaStone 0 1520 New 0 1520
KhanOfMars 0 1520 New 0 1520
KingKhan 0 1520 New 0 1520

Details after the cut.

Title Source Direct Retail/Distro Virtual Special Total
Penny EHP Store                    8                    –                       2                     –            10
Diaspora EHP Store                  19                    –                       8                     –            27
Do EHP Store                  12                    –                       5                     –            17
Do:BoL EHP Store                    8                    –                       5                     –            13
DLYM EHP Store                  13                    –                     11                     –            24
DRYH EHP Store                  23                    –                     25                     –            48
DFRPG:OW EHP Store                  57                    –                     48                     –          105
DFRPG:YS EHP Store                  65                    –                     49                     –          114
HBR EHP Store                    2                    –                       3                     –               5
SOTC EHP Store                  18                    –                     67                     –            85
SOTS EHP Store                   –                    –                       4                     –               4
S7S EHP Store                    6                    –                       2                     –               8
DRTB EHP Store                  74                    –                     58                     –          132
DinoNow EHP Store                    2                    –                       3                     –               5
Penny OBS                   –                    –                       5                     –               5
Do OBS                   –                    –                     12                     –            12
Do:BoL OBS                   –                    –                       7                     –               7
DLYM OBS                   –                    –                     23                     –            23
DRYH OBS                   –                    –                     53                     –            53
DFRPG:OW OBS                   –                    –                     54                     –            54
DFRPG:YS OBS                   –                    –                     70                     –            70
HBR OBS                   –                    –                       8                     –               8
SOTC OBS                   –                    –                   115                     –          115
SOTS OBS                   –                    –                       6                     –               6
S7S OBS                   –                    –                     14                     –            14
DRTB OBS                   –                    –                   158                     –          158
DinoNow OBS                   –                    –                     62                     –            62
Penny e23                   –                    –                      –                     –             –
Diaspora e23                   –                    –                      –                     –             –
DLYM e23                   –                    –                      –                     –             –
DRYH e23                   –                    –                      –                     –             –
DFRPG:OW e23                   –                    –                       1                     –               1
DFRPG:YS e23                   –                    –                       1                     –               1
HBR e23                   –                    –                      –                     –             –
SOTC e23                   –                    –                       1                     –               1
SOTS e23                   –                    –                      –                     –             –
S7S e23                   –                    –                      –                     –             –
DRTB Amazon                   –                    –                   103                     –          103
DinoNow Amazon                   –                    –                     35                     –            35
DRYH Amazon                   –                    –                     55                     –            55
SOTC Amazon                   –                    –                     25                     –            25
DRTB B&N                   –                    –                     26                     –            26
DinoNow B&N                   –                    –                       8                     –               8
DRYH B&N                   –                    –                      –                     –             –
SOTC B&N                   –                    –                       3                     –               3
Penny Distribution                   –                   25                      –                     –            25
Diaspora Distribution                   –                 145                      –                     –          145
Do Distribution                   –                   58                      –                     –            58
DLYM Distribution                   –                   44                      –                     –            44
DRYH Distribution                   –                 115                      –                     –          115
DFRPG:OW Distribution                   –                 357                      –                     –          357
DFRPG:YS Distribution                   –                 634                      –                     –          634
HBR Distribution                   –                   34                      –                     –            34
SOTC Distribution                   –                 126                      –                     –          126
SOTS Distribution                   –                   21                      –                     –            21
S7S Distribution                   –                   24                      –                     –            24
DRTB Distribution                   –                   58                      –                     –            58
DinoNow Distribution                   –                   31                      –                     –            31
Penny IPR                   –                     9                       3                       4            16
Diaspora IPR                    2                   19                       2                       5            28
Do IPR                    1                     9                      –                       7            17
DLYM IPR                    1                     6                       2                       1            10
DRYH IPR                    5                   17                       5                       2            29
DFRPG:OW IPR                    1                     2                      –                       5               8
DFRPG:YS IPR                    1                     5                      –                    10            16
HBR IPR                    1                     3                       1                       2               7
SOTC IPR                    4                   13                     10                       1            28
SOTS IPR                   –                    –                      –                     –             –
S7S IPR                    3                     2                      –                     –               5
DRTB IPR                    1                    –                      –                     –               1
DinoNow IPR                    3                    –                      –                     –               3
DinoNow Kickstarter                   –                    –                      –               1,520       1,520
DinoBeyond Kickstarter                   –                    –                      –               1,520       1,520
DinoForever Kickstarter                   –                    –                      –               1,520       1,520
PharaohHK Kickstarter                   –                    –                      –               1,520       1,520
AmeliaStone Kickstarter                   –                    –                      –               1,520       1,520
KhanOfMars Kickstarter                   –                    –                      –               1,520       1,520
KingKhan Kickstarter                   –                    –                      –               1,520       1,520

 

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  2 Responses to “2012 Q2 Sales Numbers”

  1. Wow, this whole site, but this post in particular has made me a true fan of EvilHat as a company.
    As an managment consultant, economic major and RPG-indie-to-be-producer, this gave ton of info.

    The most prominent
    – This is and will be a hobby for all but the most dedicated and great
    – Fate is niche, so my “moral/ethic fantasy/scifi simulation/story strong female RPG” probably has one fan, and that would be me (and maybe my inner circle who are probably just like me) :p
    – Kickstarter is marketing or at best neutral

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