Apr 152012
 

2011’s last quarter was weak, so it’s no shock we’re seeing improvements on almost all products in the first quarter of 2012 compared to 2011. The catalog is aging and we’re only just now starting to see some new stuff coming in, THIS quarter, with the Dinocalypse Kickstarter and other projects bearing fruit. So the next few quarters will be more interesting, I think. This just concluded quarter is more the standard M.O.

Title Sales Last Q Sales This Q LQ vs TQ Prior Lifetime New Lifetime
Penny 53 50 -6% 1167 1217
Diaspora 161 141 -12% 1286 1427
Do 93 117 +26% 1221 1338
Do:BoL 32 21 -34% 83 104
DLYM 52 75 +44% 1722 1797
DRYH 147 231 +57% 4292 4523
DFRPG:OW 434 517 +19% 11350 11867
DFRPG:YS 648 788 +22% 13761 14549
HBR 39 46 +18% 632 678
SOTC 228 344 +51% 7521 7865
SOTS 31 16 -48% 760 776
S7S 38 57 +50% 1756 1813

 

Details after the cut.

Title Source Direct Retail/Distro PDF Special Total
Penny IPR                    2                     9                       1                     –            12
Diaspora IPR                    1                     1                      –                     –               2
Do IPR                    2                     6                       1                       1            10
DLYM IPR                    1                     3                       2                     –               6
DRYH IPR                    5                   16                       5                       2            28
DFRPG:OW IPR                    3                     5                      –                       1               9
DFRPG:YS IPR                    4                     9                      –                       1            14
HBR IPR                   –                    –                      –                     –             –
SOTC IPR                    2                   13                      –                     –            15
SOTS IPR                   –                    –                      –                     –             –
S7S IPR                   –                     1                      –                     –               1
Penny EHP Store                    6                    –                       7                     –            13
Diaspora EHP Store                  27                    –                     11                     –            38
Do EHP Store                  18                    –                       8                     –            26
Do:BoL EHP Store                  10                    –                       5                     –            15
DLYM EHP Store                    5                    –                       6                     –            11
DRYH EHP Store                  16                    –                     21                     –            37
DFRPG:OW EHP Store                  61                    –                     45                     –          106
DFRPG:YS EHP Store                  79                    –                     58                     –          137
HBR EHP Store                    6                    –                       2                     –               8
SOTC EHP Store                    9                    –                     45                     –            54
SOTS EHP Store                   –                    –                      –                     –             –
S7S EHP Store                    4                    –                      –                     –               4
Penny OBS                   –                    –                       6                     –               6
Do OBS                   –                    –                     14                     –            14
Do:BoL OBS                   –                    –                       6                     –               6
DLYM OBS                   –                    –                     29                     –            29
DRYH OBS                   –                    –                     77                     –            77
DFRPG:OW OBS                   –                    –                     52                     –            52
DFRPG:YS OBS                   –                    –                     58                     –            58
HBR OBS                   –                    –                       6                     –               6
SOTC OBS                   –                    –                   167                     –          167
SOTS OBS                   –                    –                     16                     –            16
S7S OBS                   –                    –                     33                     –            33
DRYH Lulu                    3                    –                       1                     –               4
SOTC Lulu                   –                    –                      –                       3               3
Penny e23                   –                    –                      –                     –             –
Diaspora e23                   –                    –                      –                     –             –
DLYM e23                   –                    –                      –                     –             –
DRYH e23                   –                    –                      –                     –             –
DFRPG:OW e23                   –                    –                      –                     –             –
DFRPG:YS e23                   –                    –                      –                     –             –
HBR e23                   –                    –                      –                     –             –
SOTC e23                   –                    –                       2                     –               2
SOTS e23                   –                    –                      –                     –             –
S7S e23                   –                    –                       1                     –               1
Penny Distribution                   –                   19                      –                     –            19
Diaspora Distribution                   –                 101                      –                     –          101
Do Distribution                   –                   67                      –                     –            67
DLYM Distribution                   –                   29                      –                     –            29
DRYH Distribution                   –                   85                      –                     –            85
DFRPG:OW Distribution                   –                 350                      –                     –          350
DFRPG:YS Distribution                   –                 579                      –                     –          579
HBR Distribution                   –                   32                      –                     –            32
SOTC Distribution                   –                 103                      –                     –          103
SOTS Distribution                   –                    –                      –                     –             –
S7S Distribution                   –                   18                      –                     –            18

 

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  4 Responses to “2012 Q1 Sales Numbers”

  1. I have to wonder how you’re going to tabulate sales from Dinocalypse. Will each book have sales credited to the quarter it’s released, or will all 7 go on the 2012 Q2 because they were all “sold” this week?

    • I’ll have to figure that out, yeah. 🙂 Probably will just count them as 1000-odd sales in the “special” column, now, since Q2’s when the revenue in question was generated.

    •  Seems logical, though I think you didn’t count preorders on DFRPG until they shipped, even though you got the revenue in advance.
      It’s really just a very weird scenario, a preorder for a product with multiple ship dates.

      Still, looking forward to book 1 very soon.
      NOT looking forward to waiting for book 2+. *whine*

      Incidentally, I am going to tell you once again that I love Love LOVE your transparency on your sales. It provides a fascinating look into a very esoteric industry, and it has improved my consumer habits as well.

  2. When I bought the books, I debated buying them direct, or buying them from the local gaming store.  I bought them as a fan, not as a gamer, but I like supporting locally owned businesses, so I went that rout.  I console myself on Evil Hat losing out on some of that revenue by using Fred’s vendor tag for most of my Amazon purchases.

    -Serack

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