Evil Hat Sales Numbers: Q4 2011

2011 ended not so much with a bang as a whimper. Every single title experienced fall-offs, some of them a bit drastic (but explicable — Do’s coming off its release spike, and Dresden the prior quarter surged due to a release of a new novel) — every title except Spirit of the Season, of course, which experienced its small annual spike in response to the holidays, and Penny, which saw a teensy bump thanks to more retail sales through IPR than expected.

It’s easy to look at these numbers and respond with alarm, but remember that a) the 4th quarter of the year is typically pretty crappy, and b) Evil Hat’s catalog is aging without a lot of new-product blood, something which we should be remedying over the next two years.

Distribution continues to bring in a large portion of our long tail (seen after the cut).