Jan 192012
 

2011 ended not so much with a bang as a whimper. Every single title experienced fall-offs, some of them a bit drastic (but explicable — Do’s coming off its release spike, and Dresden the prior quarter surged due to a release of a new novel) — every title except Spirit of the Season, of course, which experienced its small annual spike in response to the holidays, and Penny, which saw a teensy bump thanks to more retail sales through IPR than expected.

It’s easy to look at these numbers and respond with alarm, but remember that a) the 4th quarter of the year is typically pretty crappy, and b) Evil Hat’s catalog is aging without a lot of new-product blood, something which we should be remedying over the next two years.

Distribution continues to bring in a large portion of our long tail (seen after the cut).

Title Sales Last Q Sales This Q LQ vs TQ Prior Lifetime New Lifetime
Penny 49 53 +8% 1114 1167
Diaspora 180 161 -11% 1125 1286
Do 497 93 -81% 1128 1221
Do:BoL 51 32 -37% 51 83
DLYM 91 52 -43% 1670 1722
DRYH 196 147 -25% 4145 4292
DFRPG:OW 1013 434 -57% 10916 11350
DFRPG:YS 1427 648 -55% 13113 13761
Wizard Dice 26 0 OOP 2102 2102
HBR 79 39 -51% 593 632
SOTC 345 228 -34% 7293 7521
SOTS 11 31 +182% 729 760
S7S 47 38 -19% 1718 1756

Title Source Direct Retail/Distro PDF Special Total
Penny IPR 19 2 21
Diaspora IPR 8 24 4 5 41
Do IPR 5 5
DLYM IPR 2 2 1 1 6
DRYH IPR 6 5 4 1 16
DFRPG:OW IPR
DFRPG:YS IPR 1 1
HBR IPR
SOTC IPR 4 10 3 17
SOTS IPR 2 2
S7S IPR 1 1
Penny EHP Store 5 8 13
Diaspora EHP Store 26 10 36
Do EHP Store 19 9 28
Do:BoL EHP Store 16 5 21
DLYM EHP Store 4 4 8
DRYH EHP Store 16 24 40
DFRPG:OW EHP Store 69 39 108
DFRPG:YS EHP Store 78 42 120
HBR EHP Store 12 1 13
SOTC EHP Store 10 27 37
SOTS EHP Store 8 8
S7S EHP Store 5 4 9
Penny OBS 8 8
Do OBS 22 22
Do:BoL OBS 11 11
DLYM OBS 22 22
DRYH OBS 51 51
DFRPG:OW OBS 49 49
DFRPG:YS OBS 59 59
HBR OBS 8 8
SOTC OBS 109 109
SOTS OBS 21 21
S7S OBS 11 11
DRYH Lulu 3 2 5
SOTC Lulu 8 8
Penny e23
Diaspora e23
DLYM e23
DRYH e23
DFRPG:OW e23 4 4
DFRPG:YS e23 5 5
HBR e23
SOTC e23
SOTS e23
S7S e23
Penny Distribution 11 11
Diaspora Distribution 84 84
Do Distribution 38 38
DLYM Distribution 16 16
DRYH Distribution 35 35
DFRPG:OW Distribution 273 273
DFRPG:YS Distribution 463 463
HBR Distribution 18 18
SOTC Distribution 57 57
SOTS Distribution
S7S Distribution 17 17
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  2 Responses to “Evil Hat Sales Numbers: Q4 2011”

  1. Thanks for these figures, Fred. Useful as always.

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