Do Phase 3: Book of Letters

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Fundraising Exceeds Expectations for Do: Pilgrims of the Flying Temple
New storytelling game for YA and family gamers wins massive support

In less than a day, the fundraising campaign to publish Do: Pilgrims of the Flying Temple met its initial goal. Fred Hicks of Evil Hat Productions quickly pivoted into Phase 2 of the campaign, intended to raise more funds next several weeks. Phase 2 goals were surpassed in less than 6 hours.

“Our initial goal was to raise $4,000 in 45 days, enough to do a print run of 500.” Hicks said. “When we met that on Day 1, we knew we’d tapped into an enthusiastic fanbase. Our next goal was to raise enough funds — another $2,500 — to get a bigger print run, which meant we could lower the cover price through the economies of scale. We busted through that goal in less than 6 hours on Day 2.”

Game designer Daniel Solis believes a long development cycle and a transparent design process built up years of anticipation.

“I design a lot of little board games and post them on my blog, ready to play for free.” Solis said. “I followed that same philosophy for Do. The basic rules have been online, free for anyone to play, for about a year. I’ve also been posting art from the game for quite a while, too. I guess people just wanted the game, finally!”

So what’s the next move?

“Our next move is to use the remaining time to develop additional content for our supporters. We’ll produce a booklet of additional letters and adventure seeds, which will be shipped exclusively to those who pledge at the $40+ level. We intend for those to be the only copies in print that we produce. Those who contribute a smaller amount will get the booklet in PDF form,” Hicks said. “When it comes down to it, the early-adopter $40+ contributors are the reason we were able to hit our goals so rapidly. With their help, the cover price of the hardcover is down to where we believe it will be well-received by parents, teachers, and YA fans.

“These generous backers deserve our gratitude in a palpable way. This specially-produced Book of Letters is our way of doing that, a unique gift showing that they were a key part of Do’s success.”

Do: Pilgrims of the Flying Temple is a storytelling game about helping people and getting into trouble, for 3-5 players, ages 12 and up.

Evil Hat Productions publishes Spirit of the Century and the Dresden Files Role-Playing Game.

Fundraising was facilitated through the crowd-source service Kickstarter, a no-risk way to raise funds for creative projects.

Relevant Links:
Fundraising Page: http://kck.st/fwk4DD
Kickstarter: http://www.kickstarter.com
Evil Hat: http://www.evilhat.com
Daniel Solis: http://www.danielsolis.com
More about Do: http://danielsolisblog.blogspot.com/2007/08/do-pilgrims-of-flying-temple.html