Evil Hat Sales Numbers: Q4 2010

Different format this time, because I wanted to use a spreadsheet.

The high level “gut” view: sales were down (as expected) in the fourth quarter of last year, but not horridly so. In terms of sales volume, for example, Q4′s DFRPG sales were only a few hundred less than Q3′s for each title. That’s a palpable drop, sure, but not a “it’s drying up!” On top of that, we got a nice boost out of launching & selling our limited edition “Wizard” Fudge Dice, clearing over half of the units we produced in just a couple months through direct and distribution channels.

The quarter’s numbers from Q3 can be found on my previous post. While the percentage drop on the smaller volume titles was more brutal, comparatively speaking, the overall robustness of the DFRPG and the addition of the dice did nicely by us.

Here’s the high level sum-up. Lifetime sales-wise everything is looking pretty rosy. I’m particularly happy to see that Your Story is within striking distance of 10k copies sold (as always our lifetime totals reflect digital and print combined, but counting Print+PDF bundle sales as only a single sale, not one of each), and Our World falling just short of 8k. That’s a nice footprint for us and gives us a good shot at selling a few thousand copies of our in-development Paranet book, I think.

And the source-by-source particulars (“special” just means “the spirit of the century hardcover from Lulu” for now):