Oct 152010
 

So what’s a quarter look like AFTER the quarter where we released what amounts to, at our scale, a blockbuster?

A little something like this.

Where We Started

Lifetime sales prior to this quarter:

Penny: 660
DLYM: 1049
DRYH: 3034
DFRPG:OW: 4777
DFRPG:YS: 5018
HBR: 9
SOTC: 5688
SOTS: 629
S7S: 1267

So, if that’s where we started, here’s where we went:

IPR for Q3 2010

Penny: 39 (12 retail, 16 convention)
Penny PDF: 9
Diaspora: 25 (20 retail)
Diaspora PDF: 4
DLYM: 31 (21 convention, 4 retail)
DLYM PDF: 3
DRYH: 46 (25 convention, 12 retail)
DRYH PDF: 4
DFRPG:OW: 300 (171 convention, 79 retail)
DFRPG:OW PDF: 2
DFRPG:YS: 407 (225 convention, 115 retail)
DFRPG:YS PDF: 6
HBR: 55 (44 retail)
HBR PDF: 4
SOTC: 52 (26 convention, 21 retail)
SOTC PDF: 3
SOTS PDF: 1
S7S: 20 (10 convention, 6 retail)
S7S PDF: 0

OBS for Q3 2010

Penny PDF: 6
DLYM PDF: 21
DRYH PDF: 31 (3 in Hebrew)
DFRPG:OW PDF: 178
DFRPG:YS PDF: 205
HBR PDF: 17
SOTC PDF: 67
SOTS PDF: 11
S7S PDF: 16

e23 for Q3 2010

Penny PDF: 1
Diaspora PDF: 2
DFRPG:OW PDF: 1
DFRPG:YS PDF: 2
SOTC PDF: 3
S7S PDF: 1

Lulu for Q3 2010

DRYH: 2
DRYH PDF: 1
SOTC HC: 1

Distribution Orders for Q3 2010

Hopefully I’m not getting the numbers wrong on this; the honest truth is that I’m not sure where I cut off my reporting last quarter, so these numbers are slightly “guessy” in the sense that I might be double-dipping on a couple sources of data from the end of last quarter.

On top of that, some of last quarter’s stuff doesn’t get invoiced until THIS quarter, so I’m essentially going to omit a big hunk of September’s sales here, treating them as part of Q4 down the line.

Still, them numbers down yonder, they don’t stink.

Penny: 132
Diaspora: 66
DLYM: 137
DRYH: 152
DFRPG:OW: 1285
DFRPG:YS: 1776
HBR: 189
SOTC: 201
S7S: 133

Evil Hat Webstore Orders for Q3 2010

Penny: 6
Penny PDF: 7
Diaspora: 32
Diaspora PDF: 7
DLYM: 3
DLYM PDF: 9
DRYH: 14
DRYH PDF: 15
DFRPG:OW: 311
DFRPG:OW PDF: 86
DFRPG:YS: 348
DFRPG:YS PDF: 97
HBR: 5
HBR PDF: 0
SOTC: 17
SOTC PDF: 10
SOTS PDF: 1
S7S: 4
S7S PDF: 3

Totals for Q3

Penny: 39+6+132=177
Penny PDF: 9+6+2+7=24
Diaspora: 25+32+66=123
Diaspora PDF: 4+1+7=12
DLYM: 31+3+137=171
DLYM PDF: 3+21+9=33
DRYH: 46+2+14+152=214
DRYH PDF: 4+31+1+15=51
DFRPG:OW: 300+311+1285=1896
DFRPG:OW PDF: 2+178+1+86=267
DFRPG:YS: 407+348+1776=2531
DFRPG:YS PDF: 6+205+2+97=310
HBR: 55+5+189=249
HBR PDF: 4+17=21
SOTC: 52+17+201=270
SOTC HC: 1
SOTC PDF: 3+67+1+10=81
SOTS PDF: 1+11+1=13
S7S: 20+4+133=157
S7S PDF: 16+1+3=20

Lifetime Numbers

Penny: 660+177+24 = 861
Diaspora: 123+12 = 135
DLYM: 1049+171+33 = 1253
DRYH: 3034+214+51 = 3299
DFRPG:OW: 4777+1896+267 = 6940 (ding!)
DFRPG:YS 5018+2531+310 = 7859 (ding!)
HBR: 9+249+21 = 279
SOTC: 5688+270+1+81 = 6040 (ding!)
SOTS: 629+13 = 642
S7S: 1267+157+20 = 1444

SOTC broke 6000, but also got lapped by both DFRPG books.  DFRPG sales numbers clocked in around 50%, very roughly, of the previous quarter. We had very strong direct sales in the hundreds, but in terms of quantity of books moved, the retail/distribution channel made the strongest showing (not a shock; that’s what it’s there for).

Remember, as always, you can pick these items up at the Evil Hat Webstore: http://www.evilhat.com/store/

What are your thoughts on the numbers?

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  9 Responses to “Evil Hat Sales Numbers: Q3 2010”

  1. First thought: congrats! DFRPG is going gangbusters, and rightly so, but it’s impressive to see the whole lineup pulling its weight.

    Second thought: That was a pretty damn good quarter for Penny. Any idea on where that came from? (I seem to recall some mention of it in connection with Wil Wheaton at PAX, but then again that might have been more about Fiasco).

  2. I am somewhat surprised that Penny hasn’t broken the thousand unit threshold yet. Perhaps by the end of Q4 in time for Christmas?

    What category does/did Diaspora sold by EndGame fall into? Was that IPR retail, or something else?

  3. […] thing about Fred, though, is that he’s a big fan of transparency. So much so, in fact, that He posts his actual sales numbers. Fred gives the total distribution sales for each of the two Dresden Files rulebooks as follows: […]

  4. Well, I have the hardcover and PDF already, but I think I’d buy it again for the Kindle if it was available… 😉

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