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	<title>Comments on: One Quarter Worth of Dresden Files Sales</title>
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	<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/</link>
	<description>Gaming. Publishing. Media. Food. Fatherhood.</description>
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		<title>By: Grind: The Figures 1</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-1059</link>
		<dc:creator>Grind: The Figures 1</dc:creator>
		<pubDate>Mon, 19 Jul 2010 13:46:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-1059</guid>
		<description>[...] the long running trend set by the uber-transparent Fred Hicks of Evil Hat Productions, here&#8217;s a breakdown of the Cobweb Games [...]</description>
		<content:encoded><![CDATA[<p>[...] the long running trend set by the uber-transparent Fred Hicks of Evil Hat Productions, here&#8217;s a breakdown of the Cobweb Games [...]</p>
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		<title>By: Dresden Files RPG -Seite 9 - Blutschwerter</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-1003</link>
		<dc:creator>Dresden Files RPG -Seite 9 - Blutschwerter</dc:creator>
		<pubDate>Mon, 05 Jul 2010 14:49:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-1003</guid>
		<description>[...]  [...]</description>
		<content:encoded><![CDATA[<p>[...]  [...]</p>
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		<title>By: John Fiala</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-1001</link>
		<dc:creator>John Fiala</dc:creator>
		<pubDate>Fri, 02 Jul 2010 23:22:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-1001</guid>
		<description>Neat.

Quite nice books, too.  I&#039;m really enjoying the byplay in the margins.</description>
		<content:encoded><![CDATA[<p>Neat.</p>
<p>Quite nice books, too.  I&#8217;m really enjoying the byplay in the margins.</p>
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		<title>By: Fred Hicks</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-1000</link>
		<dc:creator>Fred Hicks</dc:creator>
		<pubDate>Fri, 02 Jul 2010 22:38:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-1000</guid>
		<description>Depends on the book. For Your Story the unit reprint cost at 3000 copies is just under $8, probably just over after shipping gets factored in.  For Our World the unit reprint cost at 3000 copies is a little over $5.50. Still, Taylor does good work at a good price, and fast (about a 4 week production timeframe). I&#039;m happy to be using them.</description>
		<content:encoded><![CDATA[<p>Depends on the book. For Your Story the unit reprint cost at 3000 copies is just under $8, probably just over after shipping gets factored in.  For Our World the unit reprint cost at 3000 copies is a little over $5.50. Still, Taylor does good work at a good price, and fast (about a 4 week production timeframe). I&#8217;m happy to be using them.</p>
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		<title>By: Fred Hicks</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-999</link>
		<dc:creator>Fred Hicks</dc:creator>
		<pubDate>Fri, 02 Jul 2010 22:34:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-999</guid>
		<description>Believe me, I&#039;m standing on top of the warehouse as much as I can to get them pushing those things out as fast as they can, but I gotta give them enough space to actually do the work!</description>
		<content:encoded><![CDATA[<p>Believe me, I&#8217;m standing on top of the warehouse as much as I can to get them pushing those things out as fast as they can, but I gotta give them enough space to actually do the work!</p>
]]></content:encoded>
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		<title>By: Jason Pitre</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-998</link>
		<dc:creator>Jason Pitre</dc:creator>
		<pubDate>Fri, 02 Jul 2010 22:34:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-998</guid>
		<description>I am very pleasantly surprised that your per-unit costs are so low for printing hardcover colour beauties like DFRPG.  That comes to what, just over $6 a book for the print?  Very impressive, I expected closer to double that even at volume.

Congrats and do enjoy sending that big fat check to Jim. :)</description>
		<content:encoded><![CDATA[<p>I am very pleasantly surprised that your per-unit costs are so low for printing hardcover colour beauties like DFRPG.  That comes to what, just over $6 a book for the print?  Very impressive, I expected closer to double that even at volume.</p>
<p>Congrats and do enjoy sending that big fat check to Jim. <img src='http://www.deadlyfredly.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Edward Lynch</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-997</link>
		<dc:creator>Edward Lynch</dc:creator>
		<pubDate>Fri, 02 Jul 2010 22:19:46 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-997</guid>
		<description>Congrats to all Mr. Hicks. Now, can I have my books please? :) Preordered on April 4th here...</description>
		<content:encoded><![CDATA[<p>Congrats to all Mr. Hicks. Now, can I have my books please? <img src='http://www.deadlyfredly.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  Preordered on April 4th here&#8230;</p>
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		<title>By: Andrew Betts</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-996</link>
		<dc:creator>Andrew Betts</dc:creator>
		<pubDate>Fri, 02 Jul 2010 20:37:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-996</guid>
		<description>Congrats, and after the ninja shipment arrived today gotta say they look awesome</description>
		<content:encoded><![CDATA[<p>Congrats, and after the ninja shipment arrived today gotta say they look awesome</p>
]]></content:encoded>
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		<title>By: Steve Russell</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-995</link>
		<dc:creator>Steve Russell</dc:creator>
		<pubDate>Fri, 02 Jul 2010 19:25:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-995</guid>
		<description>Congrats!</description>
		<content:encoded><![CDATA[<p>Congrats!</p>
]]></content:encoded>
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		<title>By: Ludomaniac</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-994</link>
		<dc:creator>Ludomaniac</dc:creator>
		<pubDate>Fri, 02 Jul 2010 19:18:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-994</guid>
		<description>Ah, I see where you said that now.  Caffeine deficiency robs me of my ability to concentrate...</description>
		<content:encoded><![CDATA[<p>Ah, I see where you said that now.  Caffeine deficiency robs me of my ability to concentrate&#8230;</p>
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		<title>By: Fred Hicks</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-993</link>
		<dc:creator>Fred Hicks</dc:creator>
		<pubDate>Fri, 02 Jul 2010 18:23:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-993</guid>
		<description>Nope. Like I said up top this is a visualization of the webstore&#039;s sales only. Origins sales were approximately 180 Your Story, 150 Our World, though I&#039;m still waiting to find out exact quantities after DOJ gets a chance to chase down a few declined cards.</description>
		<content:encoded><![CDATA[<p>Nope. Like I said up top this is a visualization of the webstore&#8217;s sales only. Origins sales were approximately 180 Your Story, 150 Our World, though I&#8217;m still waiting to find out exact quantities after DOJ gets a chance to chase down a few declined cards.</p>
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	<item>
		<title>By: Ludomaniac</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-992</link>
		<dc:creator>Ludomaniac</dc:creator>
		<pubDate>Fri, 02 Jul 2010 18:20:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-992</guid>
		<description>Do the graphs and table cover all sales?  I figured there would be a little spike corresponding with direct sales at Origins.</description>
		<content:encoded><![CDATA[<p>Do the graphs and table cover all sales?  I figured there would be a little spike corresponding with direct sales at Origins.</p>
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		<title>By: Fred Hicks</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-991</link>
		<dc:creator>Fred Hicks</dc:creator>
		<pubDate>Fri, 02 Jul 2010 18:06:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-991</guid>
		<description>Ha! No, that&#039;s not likely to be something that can happen. The economics of such things are usually (as in this case) that the second printing is a smaller number of units, and thus have a higher cost per unit printed. If we followed that logic, the cover price of the products should increase, not decrease, in the interests of sustainability and company growth. As it is we keep the cover price the same and use it as a guide to determine what the minimum acceptable size of a reprint run should be (in this case between 2 and 3 thousand).</description>
		<content:encoded><![CDATA[<p>Ha! No, that&#8217;s not likely to be something that can happen. The economics of such things are usually (as in this case) that the second printing is a smaller number of units, and thus have a higher cost per unit printed. If we followed that logic, the cover price of the products should increase, not decrease, in the interests of sustainability and company growth. As it is we keep the cover price the same and use it as a guide to determine what the minimum acceptable size of a reprint run should be (in this case between 2 and 3 thousand).</p>
]]></content:encoded>
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		<title>By: John Powell</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-990</link>
		<dc:creator>John Powell</dc:creator>
		<pubDate>Fri, 02 Jul 2010 18:05:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-990</guid>
		<description>Congrats!</description>
		<content:encoded><![CDATA[<p>Congrats!</p>
]]></content:encoded>
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		<title>By: Neal Dalton</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-989</link>
		<dc:creator>Neal Dalton</dc:creator>
		<pubDate>Fri, 02 Jul 2010 18:02:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-989</guid>
		<description>That is really great.  I&#039;m glad for the Evil Hat team.</description>
		<content:encoded><![CDATA[<p>That is really great.  I&#8217;m glad for the Evil Hat team.</p>
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		<title>By: Ryan Faricelli</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-988</link>
		<dc:creator>Ryan Faricelli</dc:creator>
		<pubDate>Fri, 02 Jul 2010 17:49:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-988</guid>
		<description>That&#039;s fantastic! Maybe the second printing could find a slightly lower price point? RPG books have become incredibly expensive for the average gamer in the last few years.</description>
		<content:encoded><![CDATA[<p>That&#8217;s fantastic! Maybe the second printing could find a slightly lower price point? RPG books have become incredibly expensive for the average gamer in the last few years.</p>
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		<title>By: meg_evonne</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-987</link>
		<dc:creator>meg_evonne</dc:creator>
		<pubDate>Fri, 02 Jul 2010 17:44:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-987</guid>
		<description>Best wishes on such a successful run!  Simply amazing Fred!</description>
		<content:encoded><![CDATA[<p>Best wishes on such a successful run!  Simply amazing Fred!</p>
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		<title>By: Jim Henley (Unlabeled)</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-986</link>
		<dc:creator>Jim Henley (Unlabeled)</dc:creator>
		<pubDate>Fri, 02 Jul 2010 17:43:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-986</guid>
		<description>This proof that there&#039;s such a thing as well-deserved success is extremely heartening.</description>
		<content:encoded><![CDATA[<p>This proof that there&#8217;s such a thing as well-deserved success is extremely heartening.</p>
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		<title>By: Rick Neal</title>
		<link>http://www.deadlyfredly.com/2010/07/one-quarter-worth-of-dresden-files-sales/comment-page-1/#comment-984</link>
		<dc:creator>Rick Neal</dc:creator>
		<pubDate>Fri, 02 Jul 2010 17:25:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=377#comment-984</guid>
		<description>That&#039;s great stuff. I am hugely pleased for you folks - it&#039;s a great game, based on a great series of novels, and I am very glad it&#039;s doing so well for you.

Rick</description>
		<content:encoded><![CDATA[<p>That&#8217;s great stuff. I am hugely pleased for you folks &#8211; it&#8217;s a great game, based on a great series of novels, and I am very glad it&#8217;s doing so well for you.</p>
<p>Rick</p>
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