Jul 022010
 

So we’re done with the second quarter of 2010. Somewhere past the middle of this month I’ll cough up some real numbers on our sales overall for you data-hounds to chew on. But first, a preamble.

Back at the beginning of the Dresden Files RPG preorder in April, I decided to track daily sales data — at least as expressed through our web-store. It’s been an interesting ride, one that’s now over as I don’t intend to keep tracking day to days from here on out. I’ll share the data and some pretty graphs down below after the cut.

What’s perhaps more exciting, though, is that once we add in the distributor and direct-to-retail orders we’ve processed, DFRPG sales on each volume are in the mid-4000’s — around 75% of what we printed in the first print run. That’s major news because of another statistic I’ve been tracking across the years — Spirit of the Century’s sales numbers. With PDF and print sales combined, SOTC was just a bit past 5,000 units sold (before this quarter’s numbers get added in).  It took SOTC since the latter part of 2006 to get to that figure, about 3 and a half years. Dresden Files, meanwhile, has gotten within striking distance of that figure in three months — and with an aggregate price-point between the two volumes that’s three times what SOTC’s cover price is. Huge, huge, huge.

Granted, I have a fat check to write Jim Butcher for his royalties, a $60,000 loan to repay, and probably a $40,000-or-so reprint run (for about 3000 copies of each volume) on the nearish horizon, but I’m at ease because (once the preorder shipments wrap up and I can demonstrate their shipment to PayPal) the money we’ve been drawing in through the Evil Hat webstore pretty much covers all that. The checks that’ll roll in from the distributors in about a month will get to go right into the profit coffer.  Rob’s and my taxes will be real interesting this year, I have a feeling.

Anyway, the pretties:

Day to Day Sales

Cumulative Sales Over Time

% Difference Between Volumes in Sales Over Time

Still sitting nicely between 5 and 6 percent. The vast majority of sales are sets, still, at least in direct orders.

The Raw Data

Date Your Story Our World Total YS Running Total OW Running Total % Diff
4/4/2010 283 271 554 283 271 4.2%
4/5/2010 158 154 312 441 425 3.6%
4/6/2010 62 59 121 503 484 3.8%
4/7/2010 59 55 114 562 539 4.1%
4/8/2010 38 34 72 600 573 4.5%
4/9/2010 54 52 106 654 625 4.4%
4/10/2010 28 27 55 682 652 4.4%
4/11/2010 29 28 57 711 680 4.4%
4/12/2010 21 17 38 732 697 4.8%
4/13/2010 35 34 69 767 731 4.7%
4/14/2010 13 13 26 780 744 4.6%
4/15/2010 25 22 47 805 766 4.8%
4/16/2010 19 17 36 824 783 5.0%
4/17/2010 17 16 33 841 799 5.0%
4/18/2010 21 19 40 862 818 5.1%
4/19/2010 27 19 46 889 837 5.8%
4/20/2010 15 16 31 904 853 5.6%
4/21/2010 18 15 33 922 868 5.9%
4/22/2010 25 22 47 947 890 6.0%
4/23/2010 18 17 35 965 907 6.0%
4/24/2010 13 12 25 978 919 6.0%
4/25/2010 9 9 18 987 928 6.0%
4/26/2010 23 18 41 1010 946 6.3%
4/27/2010 22 20 42 1032 966 6.4%
4/28/2010 12 11 23 1044 977 6.4%
4/29/2010 14 12 26 1058 989 6.5%
4/30/2010 13 15 28 1071 1004 6.3%
5/1/2010 8 7 15 1079 1011 6.3%
5/2/2010 13 12 25 1092 1023 6.3%
5/3/2010 17 15 32 1109 1038 6.4%
5/4/2010 20 19 39 1129 1057 6.4%
5/5/2010 18 18 36 1147 1075 6.3%
5/6/2010 14 13 27 1161 1088 6.3%
5/7/2010 19 20 39 1180 1108 6.1%
5/8/2010 13 12 25 1193 1120 6.1%
5/9/2010 15 14 29 1208 1134 6.1%
5/10/2010 9 9 18 1217 1143 6.1%
5/11/2010 9 10 19 1226 1153 6.0%
5/12/2010 9 10 19 1235 1163 5.8%
5/13/2010 16 16 32 1251 1179 5.8%
5/14/2010 10 9 19 1261 1188 5.8%
5/15/2010 16 16 32 1277 1204 5.7%
5/16/2010 14 15 29 1291 1219 5.6%
5/17/2010 13 13 26 1304 1232 5.5%
5/18/2010 13 14 27 1317 1246 5.4%
5/19/2010 10 10 20 1327 1256 5.4%
5/20/2010 14 14 28 1341 1270 5.3%
5/21/2010 7 6 13 1348 1276 5.3%
5/22/2010 3 3 6 1351 1279 5.3%
5/23/2010 9 8 17 1360 1287 5.4%
5/24/2010 3 3 6 1363 1290 5.4%
5/25/2010 8 7 15 1371 1297 5.4%
5/26/2010 11 11 22 1382 1308 5.4%
5/27/2010 1 1 2 1383 1309 5.4%
5/28/2010 13 12 25 1396 1321 5.4%
5/29/2010 5 4 9 1401 1325 5.4%
5/30/2010 4 5 9 1405 1330 5.3%
5/31/2010 8 8 16 1413 1338 5.3%
6/1/2010 12 10 22 1425 1348 5.4%
6/2/2010 10 8 18 1435 1356 5.5%
6/3/2010 11 11 22 1446 1367 5.5%
6/4/2010 20 18 38 1466 1385 5.5%
6/5/2010 4 3 7 1470 1388 5.6%
6/6/2010 1 1 2 1471 1389 5.6%
6/7/2010 12 9 21 1483 1398 5.7%
6/8/2010 10 9 19 1493 1407 5.8%
6/9/2010 9 8 17 1502 1415 5.8%
6/10/2010 12 12 24 1514 1427 5.7%
6/11/2010 7 7 14 1521 1434 5.7%
6/12/2010 12 12 24 1533 1446 5.7%
6/13/2010 11 10 21 1544 1456 5.7%
6/14/2010 10 9 19 1554 1465 5.7%
6/15/2010 14 12 26 1568 1477 5.8%
6/16/2010 12 12 24 1580 1489 5.8%
6/17/2010 12 13 25 1592 1502 5.7%
6/18/2010 13 12 25 1605 1514 5.7%
6/19/2010 10 7 17 1615 1521 5.8%
6/20/2010 8 7 15 1623 1528 5.9%
6/21/2010 6 6 12 1629 1534 5.8%
6/22/2010 7 7 14 1636 1541 5.8%
6/23/2010 4 3 7 1640 1544 5.9%
6/24/2010 10 8 18 1650 1552 5.9%
6/25/2010 4 5 9 1654 1557 5.9%
6/26/2010 8 8 16 1662 1565 5.8%
6/27/2010 7 6 13 1669 1571 5.9%
6/28/2010 5 4 9 1674 1575 5.9%
6/29/2010 6 6 12 1680 1581 5.9%
6/30/2010 11 11 22 1691 1592 5.9%
Share
  • http://www.rickneal.ca Rick Neal

    That’s great stuff. I am hugely pleased for you folks – it’s a great game, based on a great series of novels, and I am very glad it’s doing so well for you.

    Rick

  • http://jimhenley.livejournal.com Jim Henley (Unlabeled)

    This proof that there’s such a thing as well-deserved success is extremely heartening.

  • http://megevonne.blogspot.com/ meg_evonne

    Best wishes on such a successful run! Simply amazing Fred!

  • http://chopshopzine.wordpress.com Ryan Faricelli

    That’s fantastic! Maybe the second printing could find a slightly lower price point? RPG books have become incredibly expensive for the average gamer in the last few years.

    • http://www.deadlyfredly.com/ Fred Hicks

      Ha! No, that’s not likely to be something that can happen. The economics of such things are usually (as in this case) that the second printing is a smaller number of units, and thus have a higher cost per unit printed. If we followed that logic, the cover price of the products should increase, not decrease, in the interests of sustainability and company growth. As it is we keep the cover price the same and use it as a guide to determine what the minimum acceptable size of a reprint run should be (in this case between 2 and 3 thousand).

  • Neal Dalton

    That is really great. I’m glad for the Evil Hat team.

  • John Powell

    Congrats!

  • Ludomaniac

    Do the graphs and table cover all sales? I figured there would be a little spike corresponding with direct sales at Origins.

    • http://www.deadlyfredly.com/ Fred Hicks

      Nope. Like I said up top this is a visualization of the webstore’s sales only. Origins sales were approximately 180 Your Story, 150 Our World, though I’m still waiting to find out exact quantities after DOJ gets a chance to chase down a few declined cards.

  • Ludomaniac

    Ah, I see where you said that now. Caffeine deficiency robs me of my ability to concentrate…

  • http://www.ritepublishing.com Steve Russell

    Congrats!

  • http://www.andrewd2.com Andrew Betts

    Congrats, and after the ninja shipment arrived today gotta say they look awesome

  • Edward Lynch

    Congrats to all Mr. Hicks. Now, can I have my books please? :) Preordered on April 4th here…

    • http://www.deadlyfredly.com/ Fred Hicks

      Believe me, I’m standing on top of the warehouse as much as I can to get them pushing those things out as fast as they can, but I gotta give them enough space to actually do the work!

  • http://www.genesisoflegend.com Jason Pitre

    I am very pleasantly surprised that your per-unit costs are so low for printing hardcover colour beauties like DFRPG. That comes to what, just over $6 a book for the print? Very impressive, I expected closer to double that even at volume.

    Congrats and do enjoy sending that big fat check to Jim. :)

    • http://www.deadlyfredly.com/ Fred Hicks

      Depends on the book. For Your Story the unit reprint cost at 3000 copies is just under $8, probably just over after shipping gets factored in. For Our World the unit reprint cost at 3000 copies is a little over $5.50. Still, Taylor does good work at a good price, and fast (about a 4 week production timeframe). I’m happy to be using them.

  • http://www.jcfiala.net/ John Fiala

    Neat.

    Quite nice books, too. I’m really enjoying the byplay in the margins.

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