<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
		>
<channel>
	<title>Comments on: Dresden Sausage</title>
	<atom:link href="http://www.deadlyfredly.com/2010/04/dresden-sausage/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/</link>
	<description>Gaming. Publishing. Media. Food. Fatherhood.</description>
	<lastBuildDate>Thu, 02 Feb 2012 07:34:00 +0000</lastBuildDate>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
	<item>
		<title>By: James Rosse</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-940</link>
		<dc:creator>James Rosse</dc:creator>
		<pubDate>Wed, 26 May 2010 20:29:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-940</guid>
		<description>Yup.  We&#039;re waiting with bated breath.

I was pleased with how the system works, and my girlfriend who&#039;s not big on character generation seemed to enjoy the process.

--JR</description>
		<content:encoded><![CDATA[<p>Yup.  We&#8217;re waiting with bated breath.</p>
<p>I was pleased with how the system works, and my girlfriend who&#8217;s not big on character generation seemed to enjoy the process.</p>
<p>&#8211;JR</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jason Pitre</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-926</link>
		<dc:creator>Jason Pitre</dc:creator>
		<pubDate>Wed, 12 May 2010 11:56:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-926</guid>
		<description>Another good thing; Canucks can buy DFRPG and bring it across the border without duties, thanks to NAFTA since it was printed in the States.  :)</description>
		<content:encoded><![CDATA[<p>Another good thing; Canucks can buy DFRPG and bring it across the border without duties, thanks to NAFTA since it was printed in the States.  <img src='http://www.deadlyfredly.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fred Hicks</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-924</link>
		<dc:creator>Fred Hicks</dc:creator>
		<pubDate>Tue, 11 May 2010 13:57:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-924</guid>
		<description>No, but the scuttlebutt I was getting was that Taylor was very competitive for domestic full color hardcover printing, but if you wanted to go with a black and white softcover in offset quantities, you wanted to talk to (Canadian printer) Transcontinental. Basically I relied on the tried &amp; tested experience of other publisher friends and partners I&#039;ve talked and in some cases worked with. 

Taylor/Transcon seems to be the footing that Hero Games is on right now, for example (and I do layout/art direction for them), after trying a Chinese printer for Hero 6th Ed. The short version of how that went: a couple bucks less per copy ain&#039;t worth language barrier issues, 3-month customs/shipping delays, and the occasional bizarre business practice.</description>
		<content:encoded><![CDATA[<p>No, but the scuttlebutt I was getting was that Taylor was very competitive for domestic full color hardcover printing, but if you wanted to go with a black and white softcover in offset quantities, you wanted to talk to (Canadian printer) Transcontinental. Basically I relied on the tried &#038; tested experience of other publisher friends and partners I&#8217;ve talked and in some cases worked with. </p>
<p>Taylor/Transcon seems to be the footing that Hero Games is on right now, for example (and I do layout/art direction for them), after trying a Chinese printer for Hero 6th Ed. The short version of how that went: a couple bucks less per copy ain&#8217;t worth language barrier issues, 3-month customs/shipping delays, and the occasional bizarre business practice.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Jason Pitre</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-923</link>
		<dc:creator>Jason Pitre</dc:creator>
		<pubDate>Tue, 11 May 2010 11:23:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-923</guid>
		<description>Very impressive; my key question on this subject is the amount of mark-up for a domestic printer.   Did you by any chance compare it to Chinese or Canadian printers to see the difference in per-unit cost?   I am looking to print domestically and fortunately for me, domestic is Canada.   Just trying to get a baseline when I look forward to the insanity of my print run.</description>
		<content:encoded><![CDATA[<p>Very impressive; my key question on this subject is the amount of mark-up for a domestic printer.   Did you by any chance compare it to Chinese or Canadian printers to see the difference in per-unit cost?   I am looking to print domestically and fortunately for me, domestic is Canada.   Just trying to get a baseline when I look forward to the insanity of my print run.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: The Designer Monologues &#187; Blog Archive &#187; Transmedia (Part Three)</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-913</link>
		<dc:creator>The Designer Monologues &#187; Blog Archive &#187; Transmedia (Part Three)</dc:creator>
		<pubDate>Fri, 07 May 2010 23:17:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-913</guid>
		<description>[...] of the matter is, though, all of the above is doable on tabletop game industry budgets. If you read this post by Fred Hicks, you&#8217;ll note that he&#8217;s citing $90,000 gross to cover print and production costs for [...]</description>
		<content:encoded><![CDATA[<p>[...] of the matter is, though, all of the above is doable on tabletop game industry budgets. If you read this post by Fred Hicks, you&#8217;ll note that he&#8217;s citing $90,000 gross to cover print and production costs for [...]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fred Hicks</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-887</link>
		<dc:creator>Fred Hicks</dc:creator>
		<pubDate>Wed, 28 Apr 2010 19:31:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-887</guid>
		<description>Groovy. Thanks for explaining where you&#039;re coming from; I&#039;m confident your heart is in the right place. I think Evil Hat&#039;s heart (hat?) is in the right place here, too; we may be going more for a &quot;compensation package&quot; than specifically, solely monetary compensation with our creatives here, and I&#039;ve definitely tried to keep a dialogue going with them to ensure that the ultimate goal -- their happiness with their work, with us, with what they&#039;ve gotten for their efforts -- is as maximized as we can afford while maintaining the health and growth of the company. We&#039;re still in start-up mode, when it comes down to it, and I think everyone involved has appreciated that, but also appreciated the kind of respect I&#039;ve been showing them as part of that process.</description>
		<content:encoded><![CDATA[<p>Groovy. Thanks for explaining where you&#8217;re coming from; I&#8217;m confident your heart is in the right place. I think Evil Hat&#8217;s heart (hat?) is in the right place here, too; we may be going more for a &#8220;compensation package&#8221; than specifically, solely monetary compensation with our creatives here, and I&#8217;ve definitely tried to keep a dialogue going with them to ensure that the ultimate goal &#8212; their happiness with their work, with us, with what they&#8217;ve gotten for their efforts &#8212; is as maximized as we can afford while maintaining the health and growth of the company. We&#8217;re still in start-up mode, when it comes down to it, and I think everyone involved has appreciated that, but also appreciated the kind of respect I&#8217;ve been showing them as part of that process.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Double King</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-886</link>
		<dc:creator>Double King</dc:creator>
		<pubDate>Wed, 28 Apr 2010 19:24:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-886</guid>
		<description>&lt;i&gt;Ah-ha! Tricked you!&lt;/i&gt;

no, not really.  not at all, actually.  just pointing out that i didn&#039;t want to get bogged down in the merits of Capitalism and production ethics, whereas labor and pay were specifically dissonant within the original post.  so, i wanted to sidestep the one and address the other particularly.

Regarding scale, i agree that you&#039;re not rolling in &quot;hookers and blow&quot; money at present... there&#039;s no reason to think that you&#039;re not going to continue to trend upward with Evil Hat and that the award winning AND highly playable games won&#039;t continue to go in-and-out of print and increase the company&#039;s profit.  You (E.H.) and say somebody like Luke Crane aren&#039;t on the same scale, nanoscale, of the one-off, two-off unprofitable independent game publishers.

&lt;i&gt;the difference between people earning pennies a day and people earning dollars a day, I think there’s still a clear difference here.&lt;/i&gt;  

Sometimes dollars are pennies.  It would be sad/amusing/interesting to see a quality of life assessment on what game industry people make.  I&#039;m just saying that you acknowledge that game companies pay poorly to outsourced talent (to say nothing of the owner-operators and their sweat equity, but then you&#039;re the owner.) 

With this game, you have the luxury of domestic printing because of the license, scale of the project, prioritizing press control, but also with respect to ethical production.  Which peoples get favored?  Do you favor printing locally and shoring up the domestic economy; or do you print overseas and take that extra 20%-30% of production costs and share it with the artists and editors that worked on the project domestically?  

I like you.  I like the E.H. people I&#039;ve met and played with.  E.H. seems to be a great company all around.  I get a bee in my bonnet when i generally hear people defend the abysmal pay that writers and artists receive within the gaming community.  I think you guys ARE the good guys; and I would like to see gaming companies that are profitable address this issue.

Congrats on wrangling this game.

Best,

E.</description>
		<content:encoded><![CDATA[<p><i>Ah-ha! Tricked you!</i></p>
<p>no, not really.  not at all, actually.  just pointing out that i didn&#8217;t want to get bogged down in the merits of Capitalism and production ethics, whereas labor and pay were specifically dissonant within the original post.  so, i wanted to sidestep the one and address the other particularly.</p>
<p>Regarding scale, i agree that you&#8217;re not rolling in &#8220;hookers and blow&#8221; money at present&#8230; there&#8217;s no reason to think that you&#8217;re not going to continue to trend upward with Evil Hat and that the award winning AND highly playable games won&#8217;t continue to go in-and-out of print and increase the company&#8217;s profit.  You (E.H.) and say somebody like Luke Crane aren&#8217;t on the same scale, nanoscale, of the one-off, two-off unprofitable independent game publishers.</p>
<p><i>the difference between people earning pennies a day and people earning dollars a day, I think there’s still a clear difference here.</i>  </p>
<p>Sometimes dollars are pennies.  It would be sad/amusing/interesting to see a quality of life assessment on what game industry people make.  I&#8217;m just saying that you acknowledge that game companies pay poorly to outsourced talent (to say nothing of the owner-operators and their sweat equity, but then you&#8217;re the owner.) </p>
<p>With this game, you have the luxury of domestic printing because of the license, scale of the project, prioritizing press control, but also with respect to ethical production.  Which peoples get favored?  Do you favor printing locally and shoring up the domestic economy; or do you print overseas and take that extra 20%-30% of production costs and share it with the artists and editors that worked on the project domestically?  </p>
<p>I like you.  I like the E.H. people I&#8217;ve met and played with.  E.H. seems to be a great company all around.  I get a bee in my bonnet when i generally hear people defend the abysmal pay that writers and artists receive within the gaming community.  I think you guys ARE the good guys; and I would like to see gaming companies that are profitable address this issue.</p>
<p>Congrats on wrangling this game.</p>
<p>Best,</p>
<p>E.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fred Hicks</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-884</link>
		<dc:creator>Fred Hicks</dc:creator>
		<pubDate>Wed, 28 Apr 2010 18:32:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-884</guid>
		<description>When you say stuff like &quot;it&#039;s likely that you should be commended&quot;, it sounds like you&#039;re hedging your language so you can lay out a stealth-whammy on me. Ah-ha! Tricked you! Now I flame you to bits! I&#039;m hoping that&#039;s not the case here.

I&#039;ll address the rest of your comment backwards:

&quot;Evil hat isn&#039;t a tiny&quot; etc etc -- well, no, it&#039;s not tiny, it&#039;s microscopic. We&#039;re still tiny. If we sold no more books beyond this point, paid for the printing of the DFRPG, paid off the $60,000 loan (over twice what we had in the bank at the time we took it out) we took out in order to be able to pay for the printing, we would right now be well inside the five-figure range as far as the company&#039;s liquid assets go. So that&#039;s something to consider here.

&quot;But, I’m curious about the dissonance between foreign labor and domestic labor&quot; -- when we&#039;re talking about the difference between people earning pennies a day and people earning dollars a day, I think there&#039;s still a clear difference here. 

When I say that people are underpaid in the gaming industry, I mean things like writers hitting 3 cents a word, editors hitting 1 cents a word, when something more like ten times that would be more appropriate given the effort that goes into those words.  

But practically nobody pays at that sort of level, whether you&#039;re talking about a microscopic company like Evil Hat or a larger company with several hundred thousand dollars in assets and the ability to pay people regular salaries. Salaries are nice, and if we become a million-dollar company at some point we can start to consider doing that.  (At present I work around 30-hour weeks on keeping Evil Hat going. For that I draw a stipend of $450 a month. Evil Hat still can&#039;t afford to do more than that right now; presently the expenses of our production obligations outstrip the ability to pay the founders of the company -- myself and Rob Donoghue -- much more than that. And for several years prior I drew nothing.)

When people use phrases like &quot;the inevitability of profit&quot;, what&#039;s inevitable is a lot of rueful laughter.  People get into jobs in the game industry because they want to work in the game industry. Money is not a perk that comes with those jobs, typically.

Part and parcel of the situation with the folks who&#039;ve worked on this game with me is that they are now a part of the Evil Hat family. That means that their own projects have a home.  We&#039;ll be publishing Ryan Macklin&#039;s &lt;i&gt;Mythender&lt;/i&gt;. We&#039;ll be fielding whatever project Lenny Balsera feels he needs to do.  We&#039;re already the new home for Chad Underkoffler&#039;s projects with &lt;i&gt;Swashbucklers of the 7 Skies&lt;/i&gt;. Services are being rendered in addition to cash payouts.  The entire team has already been paid a bonus when Evil Hat had a strong quarter about half a year ago, and I made sure what I paid was an amount that hurt a little (totaling around 20% of the company&#039;s cash assets at the time).  Evil Hat looks out for its own; that&#039;s always been there in the math.</description>
		<content:encoded><![CDATA[<p>When you say stuff like &#8220;it&#8217;s likely that you should be commended&#8221;, it sounds like you&#8217;re hedging your language so you can lay out a stealth-whammy on me. Ah-ha! Tricked you! Now I flame you to bits! I&#8217;m hoping that&#8217;s not the case here.</p>
<p>I&#8217;ll address the rest of your comment backwards:</p>
<p>&#8220;Evil hat isn&#8217;t a tiny&#8221; etc etc &#8212; well, no, it&#8217;s not tiny, it&#8217;s microscopic. We&#8217;re still tiny. If we sold no more books beyond this point, paid for the printing of the DFRPG, paid off the $60,000 loan (over twice what we had in the bank at the time we took it out) we took out in order to be able to pay for the printing, we would right now be well inside the five-figure range as far as the company&#8217;s liquid assets go. So that&#8217;s something to consider here.</p>
<p>&#8220;But, I’m curious about the dissonance between foreign labor and domestic labor&#8221; &#8212; when we&#8217;re talking about the difference between people earning pennies a day and people earning dollars a day, I think there&#8217;s still a clear difference here. </p>
<p>When I say that people are underpaid in the gaming industry, I mean things like writers hitting 3 cents a word, editors hitting 1 cents a word, when something more like ten times that would be more appropriate given the effort that goes into those words.  </p>
<p>But practically nobody pays at that sort of level, whether you&#8217;re talking about a microscopic company like Evil Hat or a larger company with several hundred thousand dollars in assets and the ability to pay people regular salaries. Salaries are nice, and if we become a million-dollar company at some point we can start to consider doing that.  (At present I work around 30-hour weeks on keeping Evil Hat going. For that I draw a stipend of $450 a month. Evil Hat still can&#8217;t afford to do more than that right now; presently the expenses of our production obligations outstrip the ability to pay the founders of the company &#8212; myself and Rob Donoghue &#8212; much more than that. And for several years prior I drew nothing.)</p>
<p>When people use phrases like &#8220;the inevitability of profit&#8221;, what&#8217;s inevitable is a lot of rueful laughter.  People get into jobs in the game industry because they want to work in the game industry. Money is not a perk that comes with those jobs, typically.</p>
<p>Part and parcel of the situation with the folks who&#8217;ve worked on this game with me is that they are now a part of the Evil Hat family. That means that their own projects have a home.  We&#8217;ll be publishing Ryan Macklin&#8217;s <i>Mythender</i>. We&#8217;ll be fielding whatever project Lenny Balsera feels he needs to do.  We&#8217;re already the new home for Chad Underkoffler&#8217;s projects with <i>Swashbucklers of the 7 Skies</i>. Services are being rendered in addition to cash payouts.  The entire team has already been paid a bonus when Evil Hat had a strong quarter about half a year ago, and I made sure what I paid was an amount that hurt a little (totaling around 20% of the company&#8217;s cash assets at the time).  Evil Hat looks out for its own; that&#8217;s always been there in the math.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Double King</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-883</link>
		<dc:creator>Double King</dc:creator>
		<pubDate>Wed, 28 Apr 2010 18:07:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-883</guid>
		<description>Dear Mr. Hicks,

It&#039;s likely that you should be commended for printing locally and environmentally.  However, As part of your production consideration you site labor concerns in printing overseas.  Further down in disclosure you go into a discussion about how the worker bees and freelancers for Evil Hat just have to deal with being underpaid via some &quot;labor of love&quot; contract inherit in gaming.  

&lt;i&gt;Now, everyone gets underpaid in the game industry. No job in the hobby industry gets done without a little bit of “I’m paid in loving what I do”, whether that’s expressed explicitly (as it was with much of my team) or implicitly (by the rates and the paychecks simply being what they are when they’re offered).  Sweat equity happens.  All that stuff.  I do plan to pay out more if we smash through some of the bigger financial goalposts beyond simply “break even on costs”, and I’ve done everything I could to do right by the Evil Hat family throughout the process. &lt;/i&gt;

I&#039;ve met most of the Evil Hat people and I know that you&#039;re a tight lot and close friends.  But, I&#039;m curious about the dissonance between foreign labor and domestic labor and why you haven&#039;t moved towards better pay – or more in keeping with your entrepreneurial spirit... moving towards offering the talent some percentage of the project/points/profit sharing however that would manifest.  Unlike many other gaming companies, Evil Hat isn&#039;t a tiny, fly-by-night operation and the inevitability of profit might prove a compelling and ethical response to below-market-rate fees for intellectual capital.</description>
		<content:encoded><![CDATA[<p>Dear Mr. Hicks,</p>
<p>It&#8217;s likely that you should be commended for printing locally and environmentally.  However, As part of your production consideration you site labor concerns in printing overseas.  Further down in disclosure you go into a discussion about how the worker bees and freelancers for Evil Hat just have to deal with being underpaid via some &#8220;labor of love&#8221; contract inherit in gaming.  </p>
<p><i>Now, everyone gets underpaid in the game industry. No job in the hobby industry gets done without a little bit of “I’m paid in loving what I do”, whether that’s expressed explicitly (as it was with much of my team) or implicitly (by the rates and the paychecks simply being what they are when they’re offered).  Sweat equity happens.  All that stuff.  I do plan to pay out more if we smash through some of the bigger financial goalposts beyond simply “break even on costs”, and I’ve done everything I could to do right by the Evil Hat family throughout the process. </i></p>
<p>I&#8217;ve met most of the Evil Hat people and I know that you&#8217;re a tight lot and close friends.  But, I&#8217;m curious about the dissonance between foreign labor and domestic labor and why you haven&#8217;t moved towards better pay – or more in keeping with your entrepreneurial spirit&#8230; moving towards offering the talent some percentage of the project/points/profit sharing however that would manifest.  Unlike many other gaming companies, Evil Hat isn&#8217;t a tiny, fly-by-night operation and the inevitability of profit might prove a compelling and ethical response to below-market-rate fees for intellectual capital.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Armos Black</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-865</link>
		<dc:creator>Armos Black</dc:creator>
		<pubDate>Tue, 27 Apr 2010 01:53:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-865</guid>
		<description>I want to thank you for printing in the US Fred. This means something to me. It makes me feel even better about my pre-order.</description>
		<content:encoded><![CDATA[<p>I want to thank you for printing in the US Fred. This means something to me. It makes me feel even better about my pre-order.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fred Hicks</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-846</link>
		<dc:creator>Fred Hicks</dc:creator>
		<pubDate>Sun, 11 Apr 2010 16:52:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-846</guid>
		<description>Wow, yeah. And you&#039;re shooting for a market I am not as familiar with -- something with board game components. All I know about it is that it gets spendy, fast -- and with multiple components you&#039;ve also got an assembly charge to consider on top of all the rest.</description>
		<content:encoded><![CDATA[<p>Wow, yeah. And you&#8217;re shooting for a market I am not as familiar with &#8212; something with board game components. All I know about it is that it gets spendy, fast &#8212; and with multiple components you&#8217;ve also got an assembly charge to consider on top of all the rest.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Lee Short</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-845</link>
		<dc:creator>Lee Short</dc:creator>
		<pubDate>Sun, 11 Apr 2010 16:47:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-845</guid>
		<description>Yeah, thanks for sharing this.  As someone looking in to printing their first product, I find it very interesting.  I&#039;m a little intimidate by the raw dollar figures I&#039;m going to need to come up with to make my product viable.  Boxed set, 110-120 cards, 15-20 double-sided dungeon tiles, two rulebooks (16 and 40 pages at 8.5x11).  My marketing advisor says $40 is the price to shoot for in this market...that means I&#039;ve got to get production costs down below $10 a unit to make the numbers work out.  So far, that seems to mean an initial print run of about 4000.  That&#039;s a whole lot of product to move, and a big leap of faith in the product&#039;s marketability.</description>
		<content:encoded><![CDATA[<p>Yeah, thanks for sharing this.  As someone looking in to printing their first product, I find it very interesting.  I&#8217;m a little intimidate by the raw dollar figures I&#8217;m going to need to come up with to make my product viable.  Boxed set, 110-120 cards, 15-20 double-sided dungeon tiles, two rulebooks (16 and 40 pages at 8.5&#215;11).  My marketing advisor says $40 is the price to shoot for in this market&#8230;that means I&#8217;ve got to get production costs down below $10 a unit to make the numbers work out.  So far, that seems to mean an initial print run of about 4000.  That&#8217;s a whole lot of product to move, and a big leap of faith in the product&#8217;s marketability.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Reverance Pavane</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-820</link>
		<dc:creator>Reverance Pavane</dc:creator>
		<pubDate>Thu, 08 Apr 2010 22:58:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-820</guid>
		<description>@Craig.  I agree totally.  Even with shipping it is still, in all probability, going to be cheaper bought directly than  through the local distributors (aka Jedko; Milsim&#039;s wholesale arm). [The rule of thumb still being, double the US cover price for any game in $AUD, although with 10% off at the moment.]  It doesn&#039;t mean I can&#039;t make every attempt to reduce the shipping costs, since that money is not going into producing awesome future games.  &lt;i&gt;&lt;grin&gt;&lt;/i&gt;</description>
		<content:encoded><![CDATA[<p>@Craig.  I agree totally.  Even with shipping it is still, in all probability, going to be cheaper bought directly than  through the local distributors (aka Jedko; Milsim&#8217;s wholesale arm). [The rule of thumb still being, double the US cover price for any game in $AUD, although with 10% off at the moment.]  It doesn&#8217;t mean I can&#8217;t make every attempt to reduce the shipping costs, since that money is not going into producing awesome future games.  <i>&lt;grin&gt;</i></p>
]]></content:encoded>
	</item>
	<item>
		<title>By: nemomeme</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-819</link>
		<dc:creator>nemomeme</dc:creator>
		<pubDate>Thu, 08 Apr 2010 22:26:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-819</guid>
		<description>I just wanted to note that it was specifically reading here that the books were printed locally that moved me to pre-ordering *both* books even though I am not a particular fan of DF. (and I&#039;m certain the world book will be full of Evil Hatty goodness). Anyway, bravo for that and all your transparency on these kind of issues.</description>
		<content:encoded><![CDATA[<p>I just wanted to note that it was specifically reading here that the books were printed locally that moved me to pre-ordering *both* books even though I am not a particular fan of DF. (and I&#8217;m certain the world book will be full of Evil Hatty goodness). Anyway, bravo for that and all your transparency on these kind of issues.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fred Hicks</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-817</link>
		<dc:creator>Fred Hicks</dc:creator>
		<pubDate>Thu, 08 Apr 2010 16:29:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-817</guid>
		<description>It&#039;s open at least into May, and possibly right up until we ship.</description>
		<content:encoded><![CDATA[<p>It&#8217;s open at least into May, and possibly right up until we ship.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Bill "Varianor" Coll</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-816</link>
		<dc:creator>Bill "Varianor" Coll</dc:creator>
		<pubDate>Thu, 08 Apr 2010 16:24:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-816</guid>
		<description>&lt;i&gt;Now, everyone gets underpaid in the game industry. No job in the hobby industry gets done without a little bit of “I’m paid in loving what I do”, whether that’s expressed explicitly (...) or implicitly (...).&lt;/i&gt;

So true and well put! Thanks, as always, for the insight.

(How long is the pre-order open by the way? It implies that it would end once books start shipping, but that could be June or July. It doesn&#039;t explicitly state the length of the offer. Thanks. Budget is budget....)</description>
		<content:encoded><![CDATA[<p><i>Now, everyone gets underpaid in the game industry. No job in the hobby industry gets done without a little bit of “I’m paid in loving what I do”, whether that’s expressed explicitly (&#8230;) or implicitly (&#8230;).</i></p>
<p>So true and well put! Thanks, as always, for the insight.</p>
<p>(How long is the pre-order open by the way? It implies that it would end once books start shipping, but that could be June or July. It doesn&#8217;t explicitly state the length of the offer. Thanks. Budget is budget&#8230;.)</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Christian Griffen</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-815</link>
		<dc:creator>Christian Griffen</dc:creator>
		<pubDate>Thu, 08 Apr 2010 14:34:47 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-815</guid>
		<description>Add me to the list of people supporting the &quot;print locally&quot; decision whole-heartedly.

And thanks for the breakdown. It&#039;s awesome to see that Evil Hat&#039;s positive, grass roots publishing model that focuses on making sure people know what they&#039;re getting into and have a great experience with your games (from free FATE to the SOTC SRD to this) is working out and growing exponentially.

I count myself lucky to have had your layout skills early in this process for Beast Hunters, because I&#039;m sure you wouldn&#039;t have anywhere near enough spare time nowadays :)</description>
		<content:encoded><![CDATA[<p>Add me to the list of people supporting the &#8220;print locally&#8221; decision whole-heartedly.</p>
<p>And thanks for the breakdown. It&#8217;s awesome to see that Evil Hat&#8217;s positive, grass roots publishing model that focuses on making sure people know what they&#8217;re getting into and have a great experience with your games (from free FATE to the SOTC SRD to this) is working out and growing exponentially.</p>
<p>I count myself lucky to have had your layout skills early in this process for Beast Hunters, because I&#8217;m sure you wouldn&#8217;t have anywhere near enough spare time nowadays <img src='http://www.deadlyfredly.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fred Hicks</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-814</link>
		<dc:creator>Fred Hicks</dc:creator>
		<pubDate>Thu, 08 Apr 2010 14:01:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-814</guid>
		<description>It&#039;s low tech -- I send them the files, they burn them to CD (or whatever) to get them to their customers. It&#039;s a trust thing instead of a &quot;I verify each transaction&quot; thing, so there&#039;s some risk there, but I tend to operate from the position that a PDF is an easy thing to risk.

I think it works *because* it&#039;s low tech, too. Not much of a barrier to entry, just the ability to sign up for a dropbox.com account and use email.

So far we&#039;ve gotten around 20 retail stores on board.</description>
		<content:encoded><![CDATA[<p>It&#8217;s low tech &#8212; I send them the files, they burn them to CD (or whatever) to get them to their customers. It&#8217;s a trust thing instead of a &#8220;I verify each transaction&#8221; thing, so there&#8217;s some risk there, but I tend to operate from the position that a PDF is an easy thing to risk.</p>
<p>I think it works *because* it&#8217;s low tech, too. Not much of a barrier to entry, just the ability to sign up for a dropbox.com account and use email.</p>
<p>So far we&#8217;ve gotten around 20 retail stores on board.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Fred Hicks</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-813</link>
		<dc:creator>Fred Hicks</dc:creator>
		<pubDate>Thu, 08 Apr 2010 14:00:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-813</guid>
		<description>If I manage to find an Australian distribution option that I can make work, I&#039;ll be tweeting it on http://twitter.com/dresdenfiles (and Aussies who&#039;ve already preordered I&#039;ll be happy to refund if that happens).</description>
		<content:encoded><![CDATA[<p>If I manage to find an Australian distribution option that I can make work, I&#8217;ll be tweeting it on <a href="http://twitter.com/dresdenfiles" rel="nofollow">http://twitter.com/dresdenfiles</a> (and Aussies who&#8217;ve already preordered I&#8217;ll be happy to refund if that happens).</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Evan</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-812</link>
		<dc:creator>Evan</dc:creator>
		<pubDate>Thu, 08 Apr 2010 13:18:01 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-812</guid>
		<description>I always find your discussions very interesting Fred.  The economics of RPGs are pretty harrowing for creators.  I am pretty sure that I am a life long employee of a large organization kind of guy, because I just don&#039;t work well in the world of business with me in the driver&#039;s seat.  Add to that the difficulties of the RPG industry that has to run so much on love and passion for the product (and not so much on, ya know, money), and I can&#039;t do anything but salute your drive, fortitude and skill.  Evil Hat is hands down a brilliant piece of work, and Dresden Files is going to be quite a crowning glory.  I hope that you not only far surpass your break even point, but get all those books sold and make the rounds of the awards, because I know that everyone on the project completely deserves a huge amount of success.

If only I didn&#039;t have seven hundred pages to read on my computer before I could post a review, I could start getting out the word more (did do a small shout out on my rather neglected blog), but I am going to savor every page.

Thanks Evil Hat dude!</description>
		<content:encoded><![CDATA[<p>I always find your discussions very interesting Fred.  The economics of RPGs are pretty harrowing for creators.  I am pretty sure that I am a life long employee of a large organization kind of guy, because I just don&#8217;t work well in the world of business with me in the driver&#8217;s seat.  Add to that the difficulties of the RPG industry that has to run so much on love and passion for the product (and not so much on, ya know, money), and I can&#8217;t do anything but salute your drive, fortitude and skill.  Evil Hat is hands down a brilliant piece of work, and Dresden Files is going to be quite a crowning glory.  I hope that you not only far surpass your break even point, but get all those books sold and make the rounds of the awards, because I know that everyone on the project completely deserves a huge amount of success.</p>
<p>If only I didn&#8217;t have seven hundred pages to read on my computer before I could post a review, I could start getting out the word more (did do a small shout out on my rather neglected blog), but I am going to savor every page.</p>
<p>Thanks Evil Hat dude!</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Craig Wayling</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-811</link>
		<dc:creator>Craig Wayling</dc:creator>
		<pubDate>Thu, 08 Apr 2010 12:40:21 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-811</guid>
		<description>The shipping was about $20ish less than I expected -- and with the AUD at about 92c, it works out cheaper than what my, er, LGS typically charges for a comparable game. On the other hand, I&#039;ve also been known to pay for express shipping from IPR from time to time. (US to AU in 2 days!)

Perhaps somewhere like Milsilms might be an option? They already stock Penny, DRYH, and SotC, so it doesn&#039;t seem like much of a stretch for them, and the postage from Melbourne is almost certainly cheaper.</description>
		<content:encoded><![CDATA[<p>The shipping was about $20ish less than I expected &#8212; and with the AUD at about 92c, it works out cheaper than what my, er, LGS typically charges for a comparable game. On the other hand, I&#8217;ve also been known to pay for express shipping from IPR from time to time. (US to AU in 2 days!)</p>
<p>Perhaps somewhere like Milsilms might be an option? They already stock Penny, DRYH, and SotC, so it doesn&#8217;t seem like much of a stretch for them, and the postage from Melbourne is almost certainly cheaper.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Simon Rogers</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-810</link>
		<dc:creator>Simon Rogers</dc:creator>
		<pubDate>Thu, 08 Apr 2010 09:16:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-810</guid>
		<description>Thanks, Fred. That&#039;s a great idea - include the retailers on the pre-order rather than not do it. Do you have a technical solution to this, are you just relying on the stores to pass on the PDF themselves, or do are you going to pass on the PDF on receipt of the preorder?

We&#039;ve been supplying PDFs of our products to retail customers on request, but nothing formal like this.</description>
		<content:encoded><![CDATA[<p>Thanks, Fred. That&#8217;s a great idea &#8211; include the retailers on the pre-order rather than not do it. Do you have a technical solution to this, are you just relying on the stores to pass on the PDF themselves, or do are you going to pass on the PDF on receipt of the preorder?</p>
<p>We&#8217;ve been supplying PDFs of our products to retail customers on request, but nothing formal like this.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Reverance Pavane</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-806</link>
		<dc:creator>Reverance Pavane</dc:creator>
		<pubDate>Thu, 08 Apr 2010 08:23:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-806</guid>
		<description>And as I said, it was just a wild idea.  [I realise quite well you are quite hamstrung by what shipping options are actually available to you.  Keep up the good work.  Great post, btw.]</description>
		<content:encoded><![CDATA[<p>And as I said, it was just a wild idea.  [I realise quite well you are quite hamstrung by what shipping options are actually available to you.  Keep up the good work.  Great post, btw.]</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Reverance Pavane</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-805</link>
		<dc:creator>Reverance Pavane</dc:creator>
		<pubDate>Thu, 08 Apr 2010 08:20:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-805</guid>
		<description>&lt;i&gt;&lt;grin&gt;&lt;/i&gt;  Rest assured that I have contacted my FLGS about it, but, knowing them,  I sincerely doubt much will come of it.  The good news is that they have started to carry smaller publishers again.  They didn&#039;t for quite a while.

[Then again, the &quot;L&quot; in this instance is roughly 723km.  The Store where L is 720km less doesn&#039;t want to carry small publishers at all, even if you pay for the goods up front.  So I suppose you can remove the &quot;F&quot; part from that store.]

I can wait.</description>
		<content:encoded><![CDATA[<p><i>&lt;grin&gt;</i>  Rest assured that I have contacted my FLGS about it, but, knowing them,  I sincerely doubt much will come of it.  The good news is that they have started to carry smaller publishers again.  They didn&#8217;t for quite a while.</p>
<p>[Then again, the "L" in this instance is roughly 723km.  The Store where L is 720km less doesn't want to carry small publishers at all, even if you pay for the goods up front.  So I suppose you can remove the "F" part from that store.]</p>
<p>I can wait.</p>
]]></content:encoded>
	</item>
	<item>
		<title>By: Brian I</title>
		<link>http://www.deadlyfredly.com/2010/04/dresden-sausage/comment-page-1/#comment-803</link>
		<dc:creator>Brian I</dc:creator>
		<pubDate>Thu, 08 Apr 2010 04:16:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.deadlyfredly.com/?p=329#comment-803</guid>
		<description>Hugely insightful and  very interesting, to say the the least. Fred, you&#039;ve got a mastery of your business, clear decisioning and transparency. I love the look at decision points and smart trade offs on price and margins against time to delivery and what amounts to corporate principles.

I&#039;m proud to have paid for my pre-order at EndGame this past weekend.</description>
		<content:encoded><![CDATA[<p>Hugely insightful and  very interesting, to say the the least. Fred, you&#8217;ve got a mastery of your business, clear decisioning and transparency. I love the look at decision points and smart trade offs on price and margins against time to delivery and what amounts to corporate principles.</p>
<p>I&#8217;m proud to have paid for my pre-order at EndGame this past weekend.</p>
]]></content:encoded>
	</item>
</channel>
</rss>

