Jan 042010
 

So, once upon a time I regularly updated my livejournal with Evil Hat’s sales numbers. I fell off that horse a goodly time back — evidence points to May 1st as the last time I did this — so it’s time to play catch-up. I don’t have the end of year numbers from IPR yet, so you can expect another post like this one once we get past the 15th or so of the month.

On May 1st, these numbers were where we were at, including all of Q1 2009 for IPR, and adding in April for Lulu, OBS, e23, and YGN.

2009Q2 to date (prior to May 1st)
DLYM PDF – 10
DRYH PDF – 20
DRYH SC – 1
SOTC PDF – 25
SOTC HC – 1
SOTS PDF – 3
S7S PDF – 44

Lifetime:
DLYM: 462
DRYH: 2099
SOTC: 3563 (DISCOVERY! I dropped 700 copies from this total back in October 2008. Whups. Make that 4263 instead.)
SOTS: 500
S7S: 100

Let’s see how things went from there, shall we?

Note: This is all raw data, with some interesting totals along the way. I’m saving my conclusions for Wednesday’s post.

SECOND QUARTER

May

OBS:
DLYM PDF: 9
DRYH PDF: 10
SOTC PDF: 16
SOTS PDF: 2
S7S PDF: 27

Lulu:
DRYH PDF: 1
DRYH Print: 2
SOTC HC: 4

June

OBS:
DLYM PDF: 5
DRYH PDF: 7
SOTC PDF: 7
SOTS PDF: 5
S7S PDF: 15

Lulu:
SOTS PDF: 1
SOTC HC: 2
DRYH PDF: 1

e23:
SOTS PDF: 1

July 15th – 2009Q2 for IPR

Penny PDF: 0
Penny Print: 120 (47 from retailers)
DLYM PDF: 7
DLYM Print: 72 (51 from retailers)
DRYH PDF: 24
DRYH Print: 103 (65 from retailers)
SOTC PDF: 16
SOTC Print: 183 (114 from retailers)
SOTS PDF: 10
SOTS Print: 6 (1 from retailers)
S7S PDF: 46
S7S HC: 245 (67 from retailers)
S7S Print: 143 (72 from retailers)

Totals

2009Q2:
Penny PDF: 0
Penny Print: 120
DLYM PDF: 31
DLYM Print: 72
DRYH PDF: 63
DRYH Print: 106
SOTC PDF: 48
SOTC Print: 183
SOTC HC: 7
SOTS PDF: 22
SOTS Print: 6
S7S PDF: 132
S7S Print: 143
S7S HC: 245

THIRD QUARTER

July

OBS:
Penny PDF: 1
DLYM PDF: 14
DRYH PDF: 18
SOTC PDF: 13
SOTS PDF: 4
S7S PDF: 25

Lulu:
SOTC HC: 4
DRYH PDF: 1

August

OBS:
Penny PDF: 5
DLYM PDF: 6
DRYH PDF: 7
SOTC PDF: 13
SOTS PDF: 3
S7S PDF: 18

Lulu:
DRYH PDF: 2
SOTC HC: 1

e23:
SOTC PDF: 1
DRYH PDF: 1

September

OBS:
Penny PDF: 1
DLYM PDF: 5
DRYH PDF: 9
SOTC PDF: 14
SOTS PDF: 4
S7S PDF: 9

Lulu:
DRYH Print: 1

Evil Hat 2009Q3 – Our first few months with a webstore (partial quarter)

Penny PDF: 2
Penny Print: 5
DLYM PDF: 2
DLYM Print: 2
DRYH PDF: 10
DRYH Print: 6
SOTC PDF: 3
SOTC Print: 18
SOTS PDF: 3
S7S PDF: 2
S7S Print: 11

October 15th – 2009Q3 for IPR

Penny PDF: 4
Penny Print: 173 (76 to retailers, 48 at conventions)
DLYM PDF: 8
DLYM Print: 85 (46 to retailers, 22 to conventions)
DRYH PDF: 8
DRYH Print: 97 (54 to retailers, 22 to conventions)
SOTC PDF: 6
SOTC Print: 164 (101 to retailers, 23 to conventions)
SOTS PDF: 7
SOTS Print: 0 (out of print at this point)
S7S PDF: 7
S7S Print: 131 (56 to retailers, 29 to conventions)
S7S HC: 0 (out of print at this point)

Totals

2009Q3:
Penny PDF: 13
Penny Print: 178
DLYM PDF: 35
DLYM Print: 87
DRYH PDF: 56
DRYH Print: 104
SOTC PDF: 50
SOTC Print: 182
SOTC HC: 5
SOTS PDF: 21
S7S PDF: 61
S7S Print: 142

FOURTH QUARTER

October

OBS:
Penny PDF: 2
DLYM PDF: 5
DRYH PDF: 11
SOTC PDF: 10
SOTS PDF: 2
S7S PDF: 4

Lulu:
SOTC HC: 4
DRYH Print: 4

e23:
SOTS PDF: 1

November

OBS:
Penny PDF: 4
DLYM PDF: 6
DRYH PDF: 8
SOTC PDF: 8
SOTS PDF: 7
S7S PDF: 7

Lulu:
SOTC HC: 3
DRYH Print: 1

e23:
SOTS PDF: 1

December

OBS:
Penny PDF: 3
DLYM PDF: 5
DRYH PDF: 9
SOTC PDF: 10
SOTS PDF: 9
S7S PDF: 9

Lulu:
SOTC HC: 5
DRYH Print: 1
SOTC PDF: 1

e23:
SOTC PDF: 2
SOTS PDF: 2

Evil Hat 2009Q4 – Our first full quarter with a webstore

Penny PDF: 10
Penny Print: 12
DLYM PDF: 5
DLYM Print: 7
DRYH PDF: 13
DRYH Print: 19
SOTC PDF: 17
SOTC Print: 33
SOTS PDF: 8
S7S PDF: 3
S7S Print: 12

Totals

2009Q4 to date:
Penny PDF: 19
Penny Print: 12
DLYM PDF: 21
DLYM Print: 7
DRYH PDF: 41
DRYH Print: 25
SOTC PDF: 47
SOTC Print: 33
SOTC HC: 12
SOTS PDF: 30
S7S PDF: 23
S7S Print: 12

Lifetime:
Penny: 342
DLYM: 709
DRYH: 2473
SOTC: 4812
SOTS: 576
S7S: 814

Note: No IPR until January 15th or so, so we don’t have complete Q4 data yet. I’ll post an update when that comes in.

CONCLUSIONS…?

Tune in Wednesday. I’ll have a few things to say about this data. For now, simply getting the numbers out there was the goal, and I’ve done it. Less catching up next time, more prompt disclosure!

Also

The guys over at VSCA have posted about their Diaspora sales numbers. Celebrate this practice! I tend to believe that the industry is made healthier by disclosure.

OBS/Lulu/e23
Share

  11 Responses to “Evil Hat Sales: 2009 Catch-Up”

  1. I dig the transparency. Good work collating all those numbers.

  2. […] at Fred Hicks’ blog, he’s posting numbers. That is, sales numbers for all Evil Hat products. That’s cool — it’s […]

  3. Thanks, Fred! Your early posting regarding SotC numbers on Livejournal is one of the reasons we chose to publish Diaspora in the first place. Not because it looked like we’d make a fortune but because we had a feel then for what an “audience” looked like that reached the number of people I knew, face-to-face, who’d made contact with the game. It made me think that it was “worth it”. That if we hit a tenth the sales, we’d have still reached some people.

  4. […] Fred Hicks posted his 09 sales figures for Evil Hat (Spirit of the Century, Don’t Rest Your […]

  5. Here is a bold prediction. This time next year, your lifetime sales figures will have an extra line. Something like this:

    DFRPG: 10000 (or thereabouts)

  6. […] who are forthcoming and transparent with their business. I know that for myself, Evil Hat’s quarterly sales reports were an amazing help when starting to get into this to help set my expectations for what kind of […]

  7. Dear Fredly, I found your blog a week ago while trying to demistify some OBS arcanae and my colleague and I have since read through a lot of your posts. They were very helpful for us who are just starting publishing in a v. small and part-time way.

    As a thankyou we’d like to send you a comp copy of our magazine, if you’d like to receive it please email me at: cameron UNDERSCORE smith AT mail DOT com and I will send you it via DTRPG’s wundersystem

    cheers and keep up the good work!
    Cameron,
    Ordo Draconis Magazine

 Leave a Reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

(required)

(required)